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  • Report Assess Your Enterprise Content Management Maturity Level

    Assessment: The Enterprise Content Management Playbook
    February 8, 2019 | Cheryl McKinnon

    This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

  • Report Retailers: Assess Your Digital Business Maturity

    Assessment: The Retail eCommerce Playbook
    January 11, 2019 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. This framework plots your organizational maturity to...

  • Report Gauge Your Enterprise Collaboration Maturity

    Assessment: The Enterprise Collaboration Playbook
    January 3, 2019 | Art Schoeller, Cheryl McKinnon

    Enterprise collaboration (EC) tools can dramatically improve the flow of information among employees and lower the barriers to deeper customer engagement. Yet adoption and actual business value can...

  • Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook
    December 13, 2018 | Brendan Witcher, Claudia Tajima

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their...

  • Report Take The Measure Of Your L2RM Maturity

    Assessment: The Lead-To-Revenue Marketing Playbook
    December 12, 2018 | Lori Wizdo

    To help you assess the maturity of your lead-to-revenue management (L2RM) program, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...

  • Report Gauge Your Continuous Delivery Maturity

    Assessment: The Continuous Deployment Playbook
    December 11, 2018 | Charles Betz, Will McKeon-White

    Today's customers demand great experiences, and fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must ensure they can continuously deliver innovation, leveraging...

  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    December 10, 2018 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Advance Your Approach To Customer Loyalty

    Assessment: The Customer Loyalty Playbook
    November 28, 2018 | Emily Collins

    If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

  • Report Evaluate Your Sales Enablement Maturity

    Five Core Competencies Increase Sales Effectiveness
    November 6, 2018 | Laura Ramos, Meredith Cain

    B2B firms are reshaping their sales enablement function to give evolving business consumers a better experience, support sellers more effectively, and reduce the cost of selling to the business. To...

  • Report Gauge Your Innovation Capability Maturity

    Assessment: The Innovation And Emerging Technology Playbook
    October 9, 2018 | Dan Bieler

    Business leaders recognize that developing and maintaining robust innovation capabilities is key to their companies' success in the digital era — because innovation addresses customers' and...

  • Report Gauge Your Data Security And Privacy Maturity

    Assessment: The Data Security And Privacy Playbook
    October 5, 2018 | Enza Iannopollo, Heidi Shey

    To transition from an organization that treats privacy and data security as compliance requirements to achieve the lowest possible cost, to one that champions privacy and uses its technology...

  • Report Gauge Your Infrastructure Automation Maturity

    Assessment: The Infrastructure Transformation Playbook
    October 4, 2018 | Chris Gardner

    To convert your mundane operations routines into a finely tuned, automated ecosystem, you need to know where to start your transformation. This report guides infrastructure and operations (I&O)...

  • Report Assess Your Cybersecurity And Privacy Maturity

    Assessment: The Cybersecurity And Privacy Playbook
    September 25, 2018 | Enza Iannopollo, Renee Murphy

    Weak cybersecurity and privacy practices reflect poorly on your company's brand, making it less attractive to customers, partners, employees, and investors. CIOs who want to drive business success...

  • Report Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Marketing Measurement And Insights Playbook
    September 14, 2018 | Jim Nail

    Enterprises constantly ask their B2C marketing professionals to measure the impact of marketing and media campaigns on key business metrics. This requires marketers to go beyond reports of siloed...

  • Report Gauge Your Customer Service Maturity

    Assessment: The Contact Centers For Customer Service Playbook
    August 29, 2018 | Kate Leggett, Ian Jacobs

    An explosion of channels, new technologies like artificial intelligence, and increasingly demanding consumers challenge organizations to reshape their service approach in the age of the customer....

  • Report Forrester's Identity And Access Management Maturity Assessment

    Assessment: The Identity And Access Management Playbook
    August 23, 2018 | Merritt Maxim, Andras Cser

    Security leaders often struggle to understand the gaps and potential security vulnerabilities related to the broad range of identity and access management (IAM) functional areas such as identity...

  • Report Assess Your Strategic Portfolio Management Maturity

    Assessment: The Strategic Portfolio Management Playbook
    August 16, 2018 | Margo Visitacion

    Strategic portfolio management (SPM) practices enable an organization to select and execute on the investments necessary to embrace a customer-obsessed operating model. This report and assessment...

  • Report Plan Customer-Centric Enterprise Marketing Technology Requirements

    Assessment: The Enterprise Marketing Technology Playbook
    August 1, 2018 | Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technology...

  • Report Assess Your Digital Banking Capabilities

    Assessment: The Digital Banking Strategy Playbook
    July 31, 2018 | Aurelie L'Hostis

    To achieve digital mastery, banks need to invest in digital capabilities that reflect the entire customer life cycle and support customers across touchpoints. This report — which is the assessment...

  • Report Define Your Social Media Maturity To Advance Your Social Marketing

    Assessment: The Social Marketing Playbook
    July 26, 2018 | Jessica Liu, Erna Alfred Liousas

    B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. This maturity covers the spectrum of...

  • Report Assess Your Business-Centric EA Capabilities

    Assessment: The EA Practice Playbook
    July 23, 2018 | Gordon Barnett

    Effective enterprise architecture (EA) ecosystems combine talent and capabilities to solve thorny architectural challenges. The most impactful EA ecosystems apply their talent and capabilities to...

  • Report Gauge Your ZTX Security Maturity

    Assessment: The Security Architecture And Operations Playbook
    July 19, 2018 | Chase Cunningham

    To convert your digital business ecosystem into a secure, Zero Trust eXtended (ZTX) ecosystem, you need to know where to start the transformation. This report guides security and risk (S&R) pros...

  • Report Find And Fix The Gaps In Your Modern Software Delivery

    Assessment: The Modern Application Delivery Playbook

    Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many leaders know they need to improve, but they struggle with what to do and where to...

  • Report Gauge Your Marketing Innovation Maturity

    The Assessment Report In The Marketing Innovation Playbook
    February 22, 2018 | Melissa Parrish, Caroline Robertson

    To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs through Forrester's marketing innovation...

  • Report Assess Your Digital Insurance Capabilities

    Assessment: The Digital Insurance Strategy Playbook
    February 16, 2018 | Oliwia Berdak

    Insurers' digital capabilities are patchy. Agent-based firms have focused on digital advertising to raise brand awareness, while direct firms have prioritized lead generation and conversion. But to...

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