Charts & Figures
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How To Get Digital Voice Experiences Right
March 27, 2019
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Today's Voice Interactions Haven't Won Over Customers
March 27, 2019
Search Results
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Report At A Glance: Master Digital Voice Experiences
A Digital Voice Experience Series Report
March 27, 2019 | Jennifer WiseDigital voice interfaces are hot: New voice-activated devices are hitting the market, customers are buying them, and brands are rushing to create voice experiences for customers to use. Yet many of...
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Report Digital Voice Experiences
A Digital Voice Experience Series Report
March 27, 2019 | Jennifer WiseVoice-based digital experiences are all the rage, with consumers using remotes, cars, speakers, and even microwaves that listen and/or talk. Companies wanting to leverage this new touchpoint are...
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Report How To Design Digital Voice Experiences
A Digital Voice Experience Series Report
March 27, 2019 | Jennifer WiseCompanies are rushing to launch digital voice experiences to keep up with the growth in customers' adoption of talking appliances and competitors' pilots. But their hopes to launch a killer Alexa...
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Report Best Practices: Cloud Database Migrations
Leverage Tools To Minimize Risks And Accelerate Migrations
March 22, 2019 | Noel YuhannaCloud databases have exploded on the scene as organizations look at faster and more scalable deployments and lower their costs. However, cloud database migrations are not simple lift-and-shift;...
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Report The Forrester Wave™: Big Data NoSQL, Q1 2019
The 15 Providers That Matter Most And How They Stack Up
March 14, 2019 | Noel YuhannaNoSQL has become critical for all businesses to support modern business applications. In our 26-criterion evaluation of NoSQL providers, we identified the 15 most significant ones — Aerospike,...
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Report The UK Retail Customer Experience Index, 2018
How UK Retail Brands Earn Loyalty With The Quality Of Their Experience
March 12, 2019 | Michelle Beeson, Alex CauseyHow well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 14 UK multichannel retailers and four UK digital...
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Webinar Upgrade Your Enterprise Business Intelligence To Systems Of Insight With The Latest Technologies And Best Practices
March 12, 2019 | Boris EvelsonMost modern enterprises are data-driven — they get signals derived from data. The next generation of maturity — insights-driven business — requires that enterprises also turn...
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Report The France Retail Customer Experience Index, 2018
How French Retail Brands Earn Loyalty With The Quality Of Their Experience
March 11, 2019 | Michelle Beeson, Alex CauseyHow well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 15 French multichannel retailers and four French digital...
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Report The Revenge Of The Atoms
Algorithms Plus Atoms Reshape The Age Of The Customer
The digital world of bits empowered customers like never before. But a new era of continuous delivery, powered by AI and automation, promises to help companies regain some leverage in their...
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Report The Forrester Wave™: Cloud Hadoop/Spark Platforms, Q1 2019
The 11 Providers That Matter Most And How They Stack Up
Cloud Hadoop/Spark (HARK) platforms accelerate insights by automating the storage, processing, and accessing of big data. In our 25-criterion evaluation of HARK providers, we identified the 11 most...
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Report The Untapped Opportunity For B2B Insights
Firms Must Balance Growth And Efficiency With Four Insights Types
February 4, 2019 | Allison SnowB2B and B2B2C companies have focused their analytics programs on either customer insights (CI) and revenue or cost optimization and operations. This made sense in years past, when firms could focus...
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Report Forrester Infographic: Customer Service Chatbots Fail Consumers Today
Brands increasingly rely on chatbots for customer service as a way to deflect inbound calls and reduce costs, but Forrester Analytics data shows that consumers aren't thrilled. Consumers are...
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Report The CMO's Guide To CES 2019: Five Big Brand Ideas
January 23, 2019 | Dipanjan ChatterjeeCES, the world's largest tech show, is about much more than technology. For CMOs, CES is rich with innovation ideas, new brand experiences, and conversations about the future of marketing. If you...
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Report The UK Customer Experience Index, 2018
How Brands Build Loyalty With The Quality Of Their Experience
December 21, 2018 | Joana van den Brink-Quintanilha, Alex CauseyHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the UK CX Index....
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Report The Forrester New Wave™: SaaS Marketplaces, Q4 2018
The Eight Providers That Matter Most And How They Stack Up
December 6, 2018 | Liz HerbertIn Forrester's evaluation of the emerging market for software-as-a-service (SaaS) marketplaces, we identified the eight most significant providers in the category — Adobe, ADP, Alibaba, Amazon Web...
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Report Three Culture Practices For Long-Term Customer Centricity
Advanced Level: Culture Practices For CX Transformation
November 30, 2018 | Samuel SternVery few companies have truly customer-obsessed cultures that can create and sustain a competitive advantage in the marketplace. Those that do got there by innovating. These culture leaders realign...
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Southeast Asia)
ForecastView Document
November 29, 2018 | Satish MeenaSoutheast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — now has more than 272 million online adults and is increasingly important for online retailers. Forrester...
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Report Predictions 2019: Software
Software Innovation Builds Upon Cloud, Collaboration, AI, And More
Making predictions is hazardous, particularly about the future. Nevertheless, our intrepid software analyst team offers a handful of predictions about important changes in development tools and...
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Report Predictions 2019: New Tech
Where VC Funding And Innovation Will Go In 2019
November 6, 2018 | Carlton A. DotyCXOs in large and midsize enterprises must constantly monitor emerging technology markets to uncover innovation opportunities. Top of mind for most are some usual suspects like machine learning,...
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Report Evaluate Industrial IoT Software Platform Pricing Models To Ensure Long-Term Fit
Simple Subscriptions Are Still Most Popular — But Newer Options May Prove More Enticing
Industrial internet-of-things (IIoT) software platforms address use cases for very large numbers of connected devices. At this scale, minor differences in unit price can make all the difference. We...
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Report Industrial IoT Platform Vendors Aren't Stealing Their Customers' Data
Before Sending Data To Any IoT Platform, Know What Questions To Ask
November 2, 2018 | Paul MillerIndustrial use cases have quickly become among the most common for the internet of things (IoT). Customers of industrial IoT (IIoT) software platforms are confused about ownership of the data they...
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Report Experiment With New Approaches At The Leading Edge Of Design
Advanced Level: Design Practices For CX Transformation
October 30, 2018 | Andrew HoganGetting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...
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Report The Forrester Wave™: Cloud Data Warehouse, Q4 2018
The 14 Providers That Matter Most And How They Stack Up
October 29, 2018 | Noel YuhannaCloud data warehouse (CDW) deployments are on the rise as firms look at lowering costs, supporting new accelerated insights, and simplifying data management. In our 25-criterion evaluation of CDW...
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Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018
Leading Retailers Are Raising The Bar On Functionality And User Experience
October 23, 2018 | Michelle Beeson, Alex CauseyAs mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...
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Webinar Tech-Driven Innovation Drives Advanced Firms' Success
If you’re an advanced, customer-obsessed firm, you should be driving innovation with technology. You should deliver net-new business results through opportunities discovered by continuously...