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Report Now Tech: Omnichannel Media Management, Q2 2019
Tools And Technology: The Omnichannel Advertising Playbook
June 14, 2019 | Joanna O'ConnellAn omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...
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Report All Enterprises Need (Computer) Vision
AI Advancements Drive Valuable Use Cases As Far As The Eye Can See
June 14, 2019 | Kjell Carlsson, Ph.D.Enterprises of all stripes are implementing new computer vision solutions to drive growth and operational efficiencies across a host of use cases, ranging from marketing to manufacturing. And, if...
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Report Now Tech: Industrial IoT Software Platforms In China, Q2 2019
Forrester's Overview Of 40 Industrial IoT Software Platform Providers
June 12, 2019 | Danny MuFirms operating in China can use industrial internet of things (IoT) software platforms to achieve operational excellence, improve customer experience, and innovate new business models. But to...
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Report Now Tech: IoT Data Management Solutions, Q2 2019
Forrester's Overview Of 22 IoT Data Management Solution Providers
You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...
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Report The Forrester Wave™: Database-As-A-Service, Q2 2019
The 12 Providers That Matter Most And How They Stack Up
June 4, 2019 | Noel YuhannaDatabase-as-a-service (DBaaS) has become critical for all businesses to build and support modern business applications and operational systems. In our 27-criterion evaluation of DBaaS providers, we...
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Report Build A Connected Health Experience With Smart Home Devices
A Guide To Successful Deployment And Adoption Using IoT At Home
US healthcare spending is at a critical level. Approximately 90% of the nation's $3.3 trillion in annual healthcare expenditures is for chronic and mental health conditions, not routine care....
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Report Now Tech: Enterprise Health Clouds, Q2 2019
Forrester's Overview Of 29 Enterprise Health Cloud Providers
May 21, 2019 | Jeff BeckerYou can use enterprise health clouds to reduce infrastructure costs, create a 360-degree view of the consumer, and deploy compelling new high-touch engagement solutions. But to realize these...
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Report The State Of The Online Retail Market In India In 2019
ForecastView Document
May 15, 2019 | Satish MeenaIn 2018 the Indian online retail market saw the entry of Walmart via its Flipkart acquisition and the exit of eBay. We expect the Indian market to grow at a five-year compound annual growth rate...
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Report Intelligent Content Services Will Energize Your Content Management Road Map: ECM In 2024
Vision: The Enterprise Content Management Playbook
May 10, 2019 | Cheryl McKinnonContent services and modern content platforms now dominate the enterprise content management (ECM) conversation. Veteran vendors are on the defensive — consolidating, merging, and divesting. New...
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Report SaaS Marketplaces Are The New Frontier Of Enterprise Software
Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience As Well As Better Security And Integration
May 3, 2019 | Liz HerbertClients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model...
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Report Adoption Profile: Public Cloud In Europe, Q2 2019
European Public Cloud Innovation Continues Despite GDPR's Entrance And Reinforcement
April 29, 2019 | Lauren E. NelsonEvery enterprise in Europe is continually evolving its cloud strategy — or should be. In 2019, European infrastructure and operations (I&O) pros are tasked with critiquing the cost efficiency and...
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Report The Future Of Machine Learning Is Unstoppable
Advanced Level: Technology Practices For Insights-Driven Businesses
Machine learning (ML) is the fundamental building block of artificial intelligence (AI). It can make predictions. It can make decisions. It can recognize patterns. It scales enterprise "smarts" by...
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Report Intelligent Agents Can't Answer Commercial Voice Searches
Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests
April 24, 2019 | Collin Colburn, Arleen ChienThe notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa,...
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Report Digital CX Trends, 2019
Digital CX And Human-Centered Experience Design Align — At Last
Digital CX is changing: As it encompasses more capabilities like voice, connected devices, and notifications, customer experience (CX) pros and their companies can no longer take a...
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Report Forrester Analytics: Smart Home Devices Forecast, 2018 To 2023 (US)
ForecastView Document
The smart home has moved past its early adoption stage, and we expect it to grow at a CAGR of 26.2% between 2018 and 2023. In this report, we share our outlook for the US smart home, including its...
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Report At A Glance: Master Digital Voice Experiences
A Digital Voice Experience Series Report
March 27, 2019 | Jennifer WiseDigital voice interfaces are hot: New voice-activated devices are hitting the market, customers are buying them, and brands are rushing to create voice experiences for customers to use. Yet many of...
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Report Digital Voice Experiences
A Digital Voice Experience Series Report
March 27, 2019 | Jennifer WiseVoice-based digital experiences are all the rage, with consumers using remotes, cars, speakers, and even microwaves that listen and/or talk. Companies wanting to leverage this new touchpoint are...
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Report How To Design Digital Voice Experiences
A Digital Voice Experience Series Report
March 27, 2019 | Jennifer WiseCompanies are rushing to launch digital voice experiences to keep up with the growth in customers' adoption of talking appliances and competitors' pilots. But their hopes to launch a killer Alexa...
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Report Best Practices: Cloud Database Migrations
Leverage Tools To Minimize Risks And Accelerate Migrations
March 22, 2019 | Noel YuhannaCloud databases have exploded on the scene as organizations look at faster and more scalable deployments and lower their costs. However, cloud database migrations are not simple lift-and-shift;...
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Report The Forrester Wave™: Big Data NoSQL, Q1 2019
The 15 Providers That Matter Most And How They Stack Up
March 14, 2019 | Noel YuhannaNoSQL has become critical for all businesses to support modern business applications. In our 26-criterion evaluation of NoSQL providers, we identified the 15 most significant ones — Aerospike,...
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Report The UK Retail Customer Experience Index, 2018
How UK Retail Brands Earn Loyalty With The Quality Of Their Experience
March 12, 2019 | Michelle Beeson, Alex CauseyHow well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 14 UK multichannel retailers and four UK digital...
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Webinar Upgrade Your Enterprise Business Intelligence To Systems Of Insight With The Latest Technologies And Best Practices
March 12, 2019 | Boris EvelsonMost modern enterprises are data-driven — they get signals derived from data. The next generation of maturity — insights-driven business — requires that enterprises also turn...
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Report The France Retail Customer Experience Index, 2018
How French Retail Brands Earn Loyalty With The Quality Of Their Experience
March 11, 2019 | Michelle Beeson, Alex CauseyHow well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 15 French multichannel retailers and four French digital...
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Report The Revenge Of The Atoms
Algorithms Plus Atoms Reshape The Age Of The Customer
The digital world of bits empowered customers like never before. But a new era of continuous delivery, powered by AI and automation, promises to help companies regain some leverage in their...
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Report The Forrester Wave™: Cloud Hadoop/Spark Platforms, Q1 2019
The 11 Providers That Matter Most And How They Stack Up
Cloud Hadoop/Spark (HARK) platforms accelerate insights by automating the storage, processing, and accessing of big data. In our 25-criterion evaluation of HARK providers, we identified the 11 most...