Charts & Figures
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Evaluated Vendors And Product Information
February 13, 2019
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Forrester Wave™: Cloud Hadoop/Spark Platforms, Q1 2019
February 13, 2019
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Forrester Wave™: Cloud Hadoop/Spark Platforms Scorecard, Q1 2019
February 13, 2019
Search Results
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Webinar Upgrade Your Enterprise Business Intelligence To Systems Of Insight With The Latest Technologies And Best Practices
Tuesday, March 12, 2019, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Boris EvelsonMost modern enterprises are data-driven — they get signals derived from data. The next generation of maturity — insights-driven business — requires that enterprises also turn...
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Report The Forrester Wave™: Cloud Hadoop/Spark Platforms, Q1 2019
The 11 Providers That Matter Most And How They Stack Up
Cloud Hadoop/Spark (HARK) platforms accelerate insights by automating the storage, processing, and accessing of big data. In our 25-criterion evaluation of HARK providers, we identified the 11 most...
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Report The Untapped Opportunity For B2B Insights
Firms Must Balance Growth And Efficiency With Four Insights Types
February 4, 2019 | Allison SnowB2B and B2B2C companies have focused their analytics programs on either customer insights (CI) and revenue or cost optimization and operations. This made sense in years past, when firms could focus...
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Report Forrester Infographic: Customer Service Chatbots Fail Consumers Today
Brands increasingly rely on chatbots for customer service as a way to deflect inbound calls and reduce costs, but Forrester Analytics data shows that consumers aren't thrilled. Consumers are...
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Report The CMO's Guide To CES 2019: Five Big Brand Ideas
January 23, 2019 | Dipanjan ChatterjeeCES, the world's largest tech show, is about much more than technology. For CMOs, CES is rich with innovation ideas, new brand experiences, and conversations about the future of marketing. If you...
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Report The UK Customer Experience Index, 2018
How Brands Build Loyalty With The Quality Of Their Experience
December 21, 2018 | Joana van den Brink-Quintanilha, Alex CauseyHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the UK CX Index....
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Report The Forrester New Wave™: SaaS Marketplaces, Q4 2018
The Eight Providers That Matter Most And How They Stack Up
December 6, 2018 | Liz HerbertIn Forrester's evaluation of the emerging market for software-as-a-service (SaaS) marketplaces, we identified the eight most significant providers in the category — Adobe, ADP, Alibaba, Amazon Web...
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Report Three Culture Practices For Long-Term Customer Centricity
Advanced Level: Culture Practices For CX Transformation
November 30, 2018 | Samuel SternVery few companies have truly customer-obsessed cultures that can create and sustain a competitive advantage in the marketplace. Those that do got there by innovating. These culture leaders realign...
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Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Southeast Asia)
ForecastView Document
November 29, 2018 | Satish MeenaSoutheast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — now has more than 272 million online adults and is increasingly important for online retailers. Forrester...
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Report Predictions 2019: Software
Software Innovation Builds Upon Cloud, Collaboration, AI, And More
Making predictions is hazardous, particularly about the future. Nevertheless, our intrepid software analyst team offers a handful of predictions about important changes in development tools and...
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Report Predictions 2019: New Tech
Where VC Funding And Innovation Will Go In 2019
November 6, 2018 | Carlton A. DotyCXOs in large and midsize enterprises must constantly monitor emerging technology markets to uncover innovation opportunities. Top of mind for most are some usual suspects like machine learning,...
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Report Evaluate Industrial IoT Software Platform Pricing Models To Ensure Long-Term Fit
Simple Subscriptions Are Still Most Popular — But Newer Options May Prove More Enticing
Industrial internet-of-things (IIoT) software platforms address use cases for very large numbers of connected devices. At this scale, minor differences in unit price can make all the difference. We...
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Report Industrial IoT Platform Vendors Aren't Stealing Their Customers' Data
Before Sending Data To Any IoT Platform, Know What Questions To Ask
November 2, 2018 | Paul MillerIndustrial use cases have quickly become among the most common for the internet of things (IoT). Customers of industrial IoT (IIoT) software platforms are confused about ownership of the data they...
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Report Experiment With New Approaches At The Leading Edge Of Design
Advanced Level: Design Practices For CX Transformation
October 30, 2018 | Andrew HoganGetting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...
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Report The Forrester Wave™: Cloud Data Warehouse, Q4 2018
The 14 Providers That Matter Most And How They Stack Up
October 29, 2018 | Noel YuhannaCloud data warehouse (CDW) deployments are on the rise as firms look at lowering costs, supporting new accelerated insights, and simplifying data management. In our 25-criterion evaluation of CDW...
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Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018
Leading Retailers Are Raising The Bar On Functionality And User Experience
October 23, 2018 | Michelle Beeson, Alex CauseyAs mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...
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Webinar Tech-Driven Innovation Drives Advanced Firms' Success
If you’re an advanced, customer-obsessed firm, you should be driving innovation with technology. You should deliver net-new business results through opportunities discovered by continuously...
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Report Real Conversational Interfaces
Most Chatbots And Voice Interfaces That Claim To Be Conversational Are Not
Interfaces that let people use natural language — from chatbots based on typing and reading to voice interfaces based on speaking and listening — are wildly popular but wildly immature: They're...
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Report Now Tech: Content Platforms, Q3 2018
Forrester's Overview Of 37 Content Platform Providers
September 26, 2018 | Cheryl McKinnonYou can use a content platform to deliver content and process-centric apps as part of a digital business initiative, to modernize your enterprise content (ECM) strategy, or as part of an overall...
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Report How Customer Experience Drives Business Growth, 2018
The Revenue And Business Growth Impact Of Investing In CX For 18 Industries
Many customer experience (CX) pros find it hard to show the business impact of improving CX. That's why Forrester built industry-specific models that demonstrate how CX improvements drive growth...
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Report We Called It: Use Amazon Search To Ignite Product Discovery
September 18, 2018 | Collin ColburnAmazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And...
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Report The Nuanced World Of Cloud Adoption In Canada
September 18, 2018 | Lauren E. NelsonInfrastructure and operations (I&O) professionals shouldn't judge North American cloud adoption by the US marketplace alone. Canadian cloud adoption is strong and gaining momentum with the entrance...
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Report The Forrester Wave™: Industrial IoT Software Platforms, Q3 2018
The 15 Providers That Matter Most And How They Stack Up
In our 24-criteria evaluation of industrial internet-of-things (IIoT) software platform providers, we identified the 15 most significant — Amazon Web Services (AWS), Atos, Bosch, C3 IoT, Cisco, GE...
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Report The State Of Voice Assistants
August 7, 2018 | Julie A. AskConversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...
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Report What To Learn From Apple's Coming Brawl With Amazon
August 1, 2018 | James L. McQuiveyApple is the iconic brand of this century; soon, it will become the first trillion-dollar company. However, Apple is letting Amazon gradually take over its dominant role by focusing on its elegant,...