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  • Report Forrester Data: Digital Marketing Tracker, Q4 2017

    ForecastView Document
    April 24, 2018 | Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

  • Report Forrester Data: Digital Marketing Tracker, Q3 2017

    ForecastView Document
    December 11, 2017 | Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

  • Report Forrester Data: Digital Marketing Tracker, Q2 2017

    ForecastView Document
    September 15, 2017 | Brandon Verblow

    Forrester Data is introducing its Digital Marketing Tracker to give marketers and media professionals a quarterly update of online advertising revenue trends globally. The tracker captures revenue...

  • Report Use Social To Bridge The Gap Between Marketing And Customer Service

    January 31, 2017 | Erna Alfred Liousas, Ian Jacobs

    Organizational silos impede customer obsession but are hard to dismantle. Read this report to learn how improvements in Twitter and Facebook Messenger's capabilities create a unique opportunity for...

  • Report Brief: Stake Your Social Advertising Advantage

    Marketers Have More Power Than They Realize
    October 5, 2016 | Jessica Liu

    Social networks infamously change their algorithms and advertising rules on short notice, leaving social marketers scrambling to fall in line. What choice do marketers have when their social...

  • Report Benchmark Your Social Marketing Efforts

    February 17, 2016 | Erna Alfred Liousas

    This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report...

  • Report Reset Expectations For Ads On New Social Sites

    As Social Advertising Promises Surge, Marketers Temper Expectations
    February 17, 2016 | Jennifer Wise

    Social sites are the new darlings of the advertising world, promising reach, engaged audiences, and coveted native ad formats. But buyer beware: not all social ad inventory is the same. B2C...

  • Report Brief: Capture Customers With Click-To-Call

    February 16, 2016 | Collin Colburn, Shar VanBoskirk

    Your customers are increasingly demanding contextually relevant experiences in their moments of need. Click-to-call ads offer a way to provide personal engagement through the facility of paid...

  • Report Brief: Most Marketers Don't Use Social Relationship Platforms

    Every Marketer Should Hire — And Use — An SRP
    October 27, 2015 | Nate Elliott

    Social relationship platforms (SRPs) help brands publish organic posts to social networks like Facebook and Twitter — and in the process they both save marketers time and make their efforts more...

  • Webinar The Right Way To Measure Social Marketing

    September 29, 2015 | Nate Elliott

    Measurement remains social marketers' No. 1 challenge — and too often, the metrics that marketers use harm their understanding of performance rather than helping it. This Webinar explains the...

  • Report Brief: How Top Brands Are Using Facebook, Twitter, And Instagram

    Forrester's 2015 B2C Social Network Marketing Benchmark
    August 25, 2015 | Nate Elliott

    Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+,...

  • Report Brief: Stop Measuring Social Engagement

    Measure Facebook And Twitter Marketing Based On Business Outcomes Rather Than Audience Interactions
    December 10, 2014 | Nate Elliott

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing leaders...

  • Report Social Relationship Strategies That Work

    How To Succeed In Social As Organic Reach Falls Toward Zero
    November 17, 2014 | Nate Elliott

    Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The...

  • Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • Report Use Instagram Now

    Before The Rules Change
    April 29, 2014 | Nate Elliott

    Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than...

  • Report The Case For Google Plus

    Three Reasons Every Marketer Should Use It
    March 31, 2014 | Nate Elliott

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

  • Webinar Build Your Content Brand To Drive Customer Engagement

    March 18, 2014 | Ryan Skinner

    More and more marketing leaders are pursuing content marketing and realizing that there's far more to it than a simple tactical change. Effective content marketing requires a different mindset...

  • Report Twitter Marketers Are Still Looking For Answers

    Many Marketers Use The Platform, But Few Have Unlocked Its Full Value
    November 5, 2013 | Nate Elliott

    Most companies now market on Twitter, but many say the social network isn't yet delivering business value. Why? Many marketers target the wrong objectives. And Twitter itself must do more —...

  • Webinar Use The New Social Technographics To Drive Marketing Success

    October 1, 2013 | Roxana Strohmenger, Nate Elliott

    We're now a decade into the groundswell of social media. But for most companies, social technology remains a disruption rather than a source of business value. Many struggle to understand their...

  • Report The Facebook Factor: US Online Youth

    Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth
    September 19, 2013 | Gina Fleming

    It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and...

  • Webinar How To Exploit The Database Of Affinity

    May 28, 2013 | Nate Elliott

    Every day, a huge number of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up...

  • Webinar The Five Essential Steps To Community Success: An Interactive Tour Of Forrester's B2B Online Community Road Map

    December 18, 2012 | Kim Celestre

    Join Forrester senior analyst Kim Celestre for an interactive tour of the five steps B2B companies should take to achieve a thriving, healthy online community. B2B companies are increasingly...

  • Report Twitter: The Public Forum For Your Brand

    How Interactive Marketers Should Tap Twitter For Real Business Results
    December 19, 2011 | Melissa Parrish

    With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...

  • Report Twitter Automatic Messages: Easy But Dangerous

    Poorly Used Auto DMs Decrease Affinity And Engagement On Twitter
    December 6, 2010 | Augie Ray

    The ability to send automatic direct messages (auto DMs) to new followers is not built into the Twitter platform, and for good reason. While some brands and people use third-party tools to send...

  • Report Twitter's New Interface Will Drive More Reach For Marketers

    Twitter Fuels Future Growth By Focusing On Consumption
    September 14, 2010 | Augie Ray

    Twitter has just announced a major redesign of its Web site interface, one that will improve usability and increase engagement with tweets. We just sat down with Twitter CEO Evan Williams and COO...

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