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  • Report Forrester Data: Digital Marketing Tracker, Q3 2017

    ForecastView Document
    December 11, 2017 | Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

  • Report Benchmark Your Social Marketing Efforts

    February 17, 2016 | Erna Alfred Liousas

    This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report...

  • Report Brief: How Top Brands Are Using Facebook, Twitter, And Instagram

    Forrester's 2015 B2C Social Network Marketing Benchmark
    August 25, 2015 | Nate Elliott

    Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+,...

  • Report Use Instagram Now

    Before The Rules Change
    April 29, 2014 | Nate Elliott

    Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than...

  • Report Twitter Marketers Are Still Looking For Answers

    Many Marketers Use The Platform, But Few Have Unlocked Its Full Value
    November 5, 2013 | Nate Elliott

    Most companies now market on Twitter, but many say the social network isn't yet delivering business value. Why? Many marketers target the wrong objectives. And Twitter itself must do more —...

  • Report The Social Behaviors Of Your B2B Customers

    A B2B-Focused Analysis Of The Landscape For The Social Marketing Playbook
    July 17, 2013 | Zachary Reiss-Davis

    As a business-to-business (B2B) marketer, you need to engage your customers and prospects throughout a complex customer life cycle that frequently lasts longer than a business-to-consumer (B2C)...

  • Report How B2B Marketers Use Social Now

    Emerging Trends In B2B Social Marketing For 2013
    May 13, 2013 | Zachary Reiss-Davis

    Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

  • Report Twitter: The Public Forum For Your Brand

    How Interactive Marketers Should Tap Twitter For Real Business Results
    December 19, 2011 | Melissa Parrish

    With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...

  • Report How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter

    Forrester Identifies Five Attributes Of Valuable Client Interactions Via Twitter
    January 27, 2011 | Brad Strothkamp, Peter Wannemacher

    Forrester measured the Twitter activity of 30 North American financial services firms. We found that successful financial services brands on Twitter are proactive, multichannel, conversational,...

  • Report Twitter Automatic Messages: Easy But Dangerous

    Poorly Used Auto DMs Decrease Affinity And Engagement On Twitter
    December 6, 2010 | Augie Ray

    The ability to send automatic direct messages (auto DMs) to new followers is not built into the Twitter platform, and for good reason. While some brands and people use third-party tools to send...

  • Report Who Flocks To Twitter?

    December 12, 2009 | Sean Corcoran, Josh Bernoff

    Eight percent of US online adults post and read updates on Twitter at least monthly, while another 4% read but don't post. While modest, both of these groups will prove powerful for marketers to...

  • Report Navigating The Twittersphere

    How To Market On Twitter
    November 19, 2009 | Nate Elliott

    Successfully engaging with consumers on Twitter requires both the right overarching strategy and a series of small best practices. Interactive marketers must ensure that consumers can find their...