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  • Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
    July 24, 2017 | Andrew Bartels, Cheryl McKinnon, Nate Meneer

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • Report The Canadian Tech Market Outlook For 2016 To 2017

    Canadian Tech Buyers Showed Signs Of Life In 2015, But That Will Fade In 2016
    March 21, 2016 | Andrew Bartels, Cheryl McKinnon, Charlotte Wang

    CIOs in Canada must prepare to make important decisions to fast-track their adoption of cloud services and software-as-a-service (SaaS). While 2016 to 2017 promises to be a tumultuous period for...

  • Report 2016 Tech Budget Benchmarks

    What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies
    January 21, 2016 | Andrew Bartels

    Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In...

  • Report 2015 To 2016 Tech Market Outlook For European Countries

    Better Growth Outside The Eurozone Than Within
    October 9, 2015 | Andrew Bartels

    Will Europe's modest economic expansion strengthen or go into reverse? Will China's economic slowdown and the ongoing geopolitical conflict with Russia put a dent into European exports? What will...

  • Report 2015 To 2016 Latin American Tech Market Update

    Troubles In Brazil, Argentina, And Venezuela Offset Better Tech Growth In Chile, Colombia, And Mexico
    September 14, 2015 | Andrew Bartels

    Economic struggles and slower growth in the six major countries are contributing to a slow patch in Latin America's tech market growth, with 3.3% in 2015. By 2016, positive fundamentals such as...

  • Report The Midyear Global Tech Market Outlook For 2015 To 2016

    Moderate Growth In Local Currencies Led By The BT Agenda, But A Decline In US Dollars
    August 31, 2015 | Andrew Bartels

    At the midyear point in 2015, CIOs in most countries are operating in tech markets with moderate growth of around 4% in local currencies, a bit weaker than what we projected in January 2015....

  • Report European Tech Market Outlook, 2015 To 2016

    A Modest Improvement, Shadowed By A Strong Dollar
    August 10, 2015 | Andrew Bartels

    CIOs in European countries can look forward to a slightly better tech market in 2015 and 2016. The European tech market has shown signs of moderate but sustained growth of 4% to 5% in euros. Aided...

  • Report US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

    Software Expansion Offsets Weak Hardware And Outsourcing Demand
    June 29, 2015 | Andrew Bartels

    Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

  • Report At Last, A Tech Market Recovery In Europe

    Modest Growth Of 2.3% For 2014
    July 10, 2014 | Andrew Bartels

    The European tech market has been down so long that sooner or later it was bound to turn up. Sooner is here. With most European economies emerging from recession, and Germany, Poland, and the UK...

  • Report US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth
    April 24, 2014 | Andrew Bartels

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

  • Report Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying
    April 8, 2014 | Andrew Bartels

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still,...

  • Report A Mixed Bag For The Latin American Tech Market In 2014 And 2015

    Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand
    March 11, 2014 | Andrew Bartels

    The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

  • Report Year-End 2013 IT Budget Benchmarks

    How Forrester's Forrsights Data Can Help CIOs Prepare For 2014
    December 16, 2013 | Andrew Bartels, Marc Cecere

    CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

  • Report Continued Gloom For European ICT Markets

    Tech Recession Extends Through 2013, At Least
    July 12, 2013 | Andrew Bartels

    Will it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them...

  • Report US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years
    April 25, 2013 | Andrew Bartels

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

  • Report Segmenting The US Tech Market

    SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013
    December 13, 2012 | Andrew Bartels

    For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

  • Report US Tech Market Outlook Dims For 2012 To 2013

    US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace
    September 28, 2012 | Andrew Bartels

    This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

  • Report European Information And Communications Technology Market 2012 To 2013

    Spending Growth Comes To A Halt As Europe Slides Into Recession
    June 21, 2012 | Andrew Bartels

    Overview of the European ICT Market

  • Report Tech Vendor Outlook For The US In 2012 To 2013

    Software And IT Consulting Services Have The Best Prospects
    April 9, 2012 | Andrew Bartels

    The US tech market outlook for vendors is looking brighter for 2012 and 2013, with the US tech market projected to grow by 7.5% in 2012 (7.1% including telecommunications services) and even faster...

  • Report US Tech Market Outlook For 2012 To 2013

    Improving Economic Prospects Create Upside Potential
    April 4, 2012 | Andrew Bartels

    CIOs care about tech market trends for three reasons: 1) to understand how much other firms are spending on information and communications technologies (and where); 2) to determine where they ought...

  • Report Information And Communications Technology Industry Opportunities In Professional Services

    Vendors Should Target This Large And Growing Industry
    February 17, 2012 | Andrew Bartels

    The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

  • Report Smart Computing Drives The New Era Of IT Growth

    A New Tech Investment Cycle Holds Seismic Promise — And Challenges
    December 4, 2009 | Andrew Bartels

    The technology industry has entered a new cycle of tech innovation and growth, which we are calling "Smart Computing." Like prior cycles of mainframe computing, personal computing, and network...

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