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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The State Of The US Mobile Store

    Understanding The Mobile-Powered Shopping Journey
    April 3, 2020 | Sucharita Kodali

    As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by...

  • Report Retailers: You're The Next Media Moguls

    Media Networks From Commerce Companies Are Growing And Transforming Shopping
    February 21, 2020 | Sucharita Kodali

    Amazon is now the most publicized case study of a successful media network from a commerce firm. But other retailers like Best Buy and Walmart have also quietly built profitable ad businesses over...

  • Report Research Overview: Digital Commerce Strategies For Brands

    A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
    September 11, 2019 | Michelle Beeson, Sucharita Kodali

    Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...

  • Webinar Protecting Your Brand On The Rogue Web: E-Control Is Essential

    September 4, 2019 | Sucharita Kodali

    The internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and...

  • Report Protecting Your Brand On The Rogue Web

    Wholesalers Could Ignore Internet-Based Sellers . . . Until Now
    February 12, 2019 | Sucharita Kodali

    Brands have invested tremendous amounts in their equity. In the past, gray-market goods might have been available in a side alley in major cities, but the transparency of the internet lets...

  • Report Six Things Brands Must Do Online To Improve Sales

    Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share
    February 12, 2019 | Sucharita Kodali

    Brands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals...

  • Webinar Predictions 2019: Retail

    January 29, 2019 | Fiona Swerdlow, George Lawrie, Brendan Miller

    In 2019, retailers will continue to adapt to changing market conditions, evolving technology, and ever-rising customer expectations. This webinar explores how putting digital at the heart of the...

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