Charts & Figures
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The Industry Analyst Relations Playbook
March 20, 2019
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The Learn And Earn Sides Of Industry Analyst Relations
March 20, 2019
Search Results
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Workshop The Fundamentals of Highly Effective Analyst Relations
A Workshop For Analyst Relations Professionals
Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...
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Workshop The Fundamentals of Highly Effective Analyst Relations
A Workshop For Analyst Relations Professionals
Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...
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Workshop The Fundamentals of Highly Effective Analyst Relations
A Workshop For Analyst Relations Professionals
Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...
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Workshop Value-Driven AR Program Creation with FIAR
A Workshop For Analyst Relations Professionals
Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...
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Workshop Value-Driven AR Program Creation With FIAR
A Workshop For Analyst Relations Professionals
Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...
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Workshop Value-Driven AR Program Creation with FIAR
A Workshop For Analyst Relations Professionals
Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...
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Workshop Raise Your Game in Waves, MQs, And Other Major Evaluations
A Workshop For Analyst Relations Professionals
Major comparative evaluations of technology or service sellers, like the Wave and the MQ, play a central part in the analyst relations (AR) programs of included vendors. Leadership placements can...
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Report Assess Analyst Relations Professional Excellence
Assessment: The Industry Analyst Relations Playbook
March 20, 2019 | Kevin LucasHow do you compare with first-class industry analyst relations (AR) professionals running first-class AR programs? What more do you need to learn and implement to join them? We determined five...
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Report Maximize Business And Career Value From Industry Analyst Relations
Executive Overview: The Industry Analyst Relations Playbook
March 20, 2019 | Kevin LucasIndustry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...
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Report When Analyst Relations Milestones Count More Than KPIs
March 20, 2019 | Kevin LucasExecutives often expect analyst relations (AR) managers to define, track, and report AR's progress through key performance indicators (KPIs). But sometimes meaningful KPIs aren't available, and AR...
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Report Assess The Core Of Your Industry Analyst Relations Program
Introducing The Forrester Core Analyst Relations Scorecard
March 4, 2019 | Kevin LucasAnalyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices...
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Report Forge Valuable AR Programs With FIAR
Strategic Plan: The Industry Analyst Relations Playbook
March 1, 2019 | Kevin LucasAnalyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely...
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Report Professional Industry Analyst Relations Measurement
Performance Management: The Industry Analyst Relations Playbook
February 21, 2019 | Kevin LucasProfessional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for as well as...
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Report Choose The Optimal Type Of AR Program To Drive Your Firm's Business Results
Business Case: The Industry Analyst Relations Playbook
December 6, 2018 | Kevin LucasAnalyst relations (AR) novices think that there's a one-size-fits-all AR program that they can copy. For example, if they're short on money, staff, and knowledge, churning out a briefing program to...
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Report Understand AR's Beneficiary Landscape
Landscape: The Industry Analyst Relations Playbook
December 6, 2018 | Kevin LucasAnalyst relations (AR) can help a vendor win, serve, and retain customers. But whether the AR team is supporting its traditional beneficiaries or not, it typically guesses at the detail of their...
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Report Industry Analyst Relations And Influence
Influence: The Industry Analyst Relations Playbook
December 6, 2018 | Kevin LucasMost industry analyst relations (AR) relies on analysts influencing buyers, partners, journalists, investors, etc. So AR must manage two forms of success: influence by vendors over analysts and...
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Report Envision Professional Industry Analyst Relations
Vision: The Industry Analyst Relations Playbook
December 5, 2018 | Kevin LucasWhat are the attributes of a first-class industry analyst relations (AR) professional running a first-class AR program? In this report, we visualize the peak of your profession by showing how...
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Report Blaze A New Path To Successful AR
Road Map: The Industry Analyst Relations Playbook
December 5, 2018 | Kevin LucasIt's one thing to know how to plan an analyst relations (AR) program, but it's another to do so in an unfamiliar company with unfamiliar colleagues, all of whom may have different expectations of...
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Report Build Analyst Relations Programs On Buyer Priorities For Analyst Interaction And Insight
Understand What Information Buyers Want From Analysts And The Interaction Types That Buyers Use To Obtain It
October 31, 2018 | Kevin LucasWhen vendors know how buyers interact with analysts, analyst relations (AR) programs can prime analysts to give buyers the most productive information. But different buyer groups use analysts...
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Report Pragmatic Examples Of KPI Construction Within Industry Analyst Relations
August 16, 2018 | Kevin LucasAnalyst relations (AR) managers have neither time nor inclination to learn departmental performance methodologies. But they must still prove to executives that they're performing well and...
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Report Target Industry Analyst Relations With Achievable Metrics
Benchmarks: The Industry Analyst Relations Playbook
May 21, 2018 | Kevin LucasMyriad options puzzle industry analyst relations (AR) as it tries to measure the value it brings to high-tech vendors and to deliver consistently against related targets. A Forrester trends survey...
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Report Direct Industry Analyst Relations Toward Achievable Objectives
Supporting Sales Is The Hardest Challenge For AR
May 21, 2018 | Kevin LucasA bewildering array of options besets industry analyst relations (AR) as it tries to identify the value it can bring to a high-tech supplier. A Forrester trends survey shows that AR teams usually...
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Report Forrester's Scorecard For AR And Direct Sales
March 14, 2018 | Kevin LucasThis self-assessment tool helps you review your current ability to support your company’s direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and...
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Report Industry Analyst Relations And Sales Support
Sales Support: The Industry Analyst Relations Playbook
March 14, 2018 | Kevin LucasIndustry analyst relations (AR) teams struggle to create and demonstrate their value to sales. Forrester has distilled AR best practices for support of a vendor's direct sales processes and...
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Report Industry Analyst Relations And Insight
Insight: The Industry Analyst Relations Playbook
March 6, 2018 | Kevin LucasInsight is analyst relations' (AR's) forgotten child, usually coming second to influence. Yet AR spends more on insight than on influence, and analysts think insight is what they exist to deliver....
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