Search Results

• Forum Security & Risk

  Learn best practices for data security and cybersecurity risk management.

  September 22, 2020 | Washington, D.C. | Laura Koetzle, Stephanie Balaouras, Heidi Shey

  As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk 2020 to learn about...

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  Webinar Use Adaptive Intelligence To Power Next-Generation Customer Insights

  June 30, 2020 | James Staten, Fatemeh Khatibloo

  Far too often, enterprises base their roadmaps, innovations, and business agility purely on insights gleaned from the data available within their four walls. To win in this era of hyperadoption,...

• Forum CX North America

  Cutting-edge, interactive CX programming

  June 16, 2020 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

  Join 50 Forrester analysts and 1,500 CX industry leaders at CX North America for three days of innovative customer experience thought, tech, and strategy.

• Report Zoom Becomes A Product Security Cautionary Tale

  CISOs Must Take Extra Steps To Protect Their Firms While Zoom Fixes Critical Flaws

  April 23, 2020 | Jeff Pollard, Fatemeh Khatibloo, Art Schoeller

  As the global pandemic sent hundreds of thousands of employees to work from home overnight, Zoom quickly rose to worldwide prominence as a central enabling technology. But just as quickly, Zoom...

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  Webinar Balancing The Privacy-Personalization Paradox

  February 27, 2020 | Fatemeh Khatibloo

  Marketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In...

• Report The Impact Of Emerging Technology On Digital Experiences

  How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

  February 24, 2020 | Julie A. Ask, Kjell Carlsson, PhD, Jeffrey S. Hammond

  Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their...

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  Webinar The Future Of The Third-Party Cookie

  Implications Of Third-Party Cookie Deprecation For Consumer Privacy And The Advertising Technology Ecosystem

  February 24, 2020 | Fatemeh Khatibloo, Stephanie Liu, Tina Moffett

  With Chrome, Firefox, and Safari taking active measures to limit or block third-party cookies, what’s in store for B2C marketers? This roundtable discussion examines the future of the...

• Report Modern Privacy Laws Change The Paradigm For Marketing And Advertising

  Roadmap: The Customer Trust And Privacy Playbook

  February 19, 2020 | Fatemeh Khatibloo

  The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are in play, from the US to Japan, all...

• Report The Capabilities Marketers Need To Build A Strategic Privacy Function

  Tools And Technology: The Customer Trust And Privacy Playbook

  February 7, 2020 | Fatemeh Khatibloo

  Managing customer privacy is increasingly critical to firms' ability to win, retain, and serve their customers. To help firms meet customer and regulator expectations, B2C marketers and their peers...

• Report Privacy In 2019: The Year In Review

  What B2C Marketers Need To Know About The Privacy Climate

  January 22, 2020 | Fatemeh Khatibloo, Stephanie Liu

  2019 was a significant year in the privacy field. The General Data Protection Regulation (GDPR) hit its first anniversary, California passed seven amendments to the California Consumer Privacy Act...

• Report New Tech: Decentralized Digital Identity (DDID), Q1 2020

  Forrester's Landscape Overview Of 21 Providers

  January 2, 2020 | Andras Cser, Fatemeh Khatibloo

  Today's digital identity frameworks are centralized, suffer from a lack of trust, aren't portable, and don't give consumers control. As the boundary between physical and digital interactions...

• Report Q&A: The Privacy-Personalization Paradox

  Strike A Balance Without Losing Competitive Advantage Or Consumer Trust

  November 25, 2019 | Fatemeh Khatibloo

  Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand,...

• Blog Personalization And Trust Start With Understanding Customer Privacy Expectations

  October 31, 2019 | Fatemeh Khatibloo

  There have been several posts in this space about the disconnect between marketers and customers. Part of the problem stems from consumers’ perception that marketers have no respect for privacy,...

• Blog Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

  October 30, 2019 | Fatemeh Khatibloo

  Since the EU’s General Data Protection Regulation (GDPR) went into effect in 2018, the landscape of privacy in marketing has changed considerably, ushering in a major global shift in power to...

• Report Predictions 2020: Privacy And Data Ethics

  Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms

  October 30, 2019 | Fatemeh Khatibloo, Heidi Shey, Enza Iannopollo

  2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...

• Report Understand Your Customers To Build Trust: Forrester's 2019 Consumer Privacy Segmentation

  Landscape: The Customer Trust And Privacy Playbook

  September 20, 2019 | Fatemeh Khatibloo, Stephanie Liu

  As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...

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  Webinar Notifications In Regulated Industries

  September 18, 2019 | Julie A. Ask, Peter Wannemacher, Heidi Shey

  Few things are as critical to firms as notifications. An app or a website is overkill for many of the engagements that consumers have with a financial or healthcare institution. From notifying...

• Report Build A Data Privacy Organization That Balances Marketing Innovation And Customer Expectations

  Organization: The Customer Trust And Privacy Playbook

  September 13, 2019 | Fatemeh Khatibloo, Heidi Shey, Enza Iannopollo

  How companies handle and protect consumer data privacy is more than a compliance issue: It's a competitive differentiator. As a result, firms need to develop a cohesive privacy strategy and...

• Report The Future Of Cybersecurity And Privacy: Defeat The Data Economy's Demons

  The Vision Report In The Cybersecurity And Privacy Playbook

  August 26, 2019 | Jeff Pollard, Heidi Shey, Fatemeh Khatibloo

  The combination of data and machines could fuel either techno-optimistic utopia (happier, healthier lives for all) or totalitarian dystopia (corporations and governments using personal data to...

• Report Decentralized Digital Identity: A Primer For B2C Marketers

  Why Bring-Your-Own-Identity Is A Trend To Watch

  June 14, 2019 | Fatemeh Khatibloo, Martha Bennett, Andras Cser

  Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you share elements of your...

• Report Make Privacy A Competitive Differentiator

  Executive Overview: The Customer Trust And Privacy Playbook

  June 6, 2019 | Fatemeh Khatibloo

  Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect...

• Report Marketers: Rate Your Customer Privacy Proficiency

  Assessment: The Customer Trust And Privacy Playbook

  May 31, 2019 | Fatemeh Khatibloo

  For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...

• Report Notifications In Regulated Industries: Healthcare

  This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

  May 17, 2019 | Arielle Trzcinski, Julie A. Ask, Heidi Shey

  Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...

• Report Notifications In Regulated Industries: Financial Services

  This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

  May 17, 2019 | Fatemeh Khatibloo, Julie A. Ask, Heidi Shey

  Three-quarters of financial services, insurance, and healthcare firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...

• Report Decentralized Digital Identity: A Primer

  Why "Bring Your Own Identity" Is A Trend To Watch

  May 14, 2019 | Fatemeh Khatibloo, Martha Bennett, Andras Cser

  Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you can share elements of...