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Forum Privacy & Security 2019
The Technology of Trust
Privacy is the new competitive advantage. Your customers increasingly gravitate to brands they trust. How do you weave trust into the core of your brand promise and value proposition? How can you...
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Forum CX NYC 2019
Change The Game: Leading Radical CX Innovation
First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...
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Blog Let’s Unpack The Latest Agency Acquisition — Epsilon + Publicis = ?
April 16, 2019 | Fatemeh KhatiblooOn Monday, Publicis Groupe officially announced its plans to acquire marketing services agency and loyalty provider Epsilon-Conversant from Alliance Data Systems for US$4.4 billion. We predicted...
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Report Build A Road Map For Personal Identity And Data Management
March 8, 2019 | Fatemeh KhatiblooThe era of personal identity and data management (PIDM) is here, spurred by increasingly privacy-aware consumers, new privacy regulations, and a crop of Silicon Valley advocates for data ethics. To...
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Blog Think Privacy’s Just A Cost Center? Think Again
March 6, 2019 | Fatemeh KhatiblooOver and over, clients tell us they just don’t get enough funding for the kind of privacy programs that they want to create. In fact, many privacy budgets shrank in 2019 after firms were forced to...
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Report The ROI Of Privacy
Business Case: The Customer Trust And Privacy Playbook
Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...
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Webinar Data Privacy Day 2019: Forrester's Predictions For Marketing Privacy And Data Ethics
January 28, 2019 | Fatemeh KhatiblooWhile 2018 was a major year for the marketing-privacy ecosystem, 2019 will bring even more disruption. Consumers will take the lead on enforcing privacy changes, with regulators no longer being the...
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Report The New Privacy: It's All About Context
Vision: The Customer Trust And Privacy Playbook
January 4, 2019 | Fatemeh Khatibloo"Privacy is dead" is a trope so often repeated that you might actually think it's true. But in the age of smartphones and sensors, privacy is actually essential for building trust. Context is key —...
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Report The Mechanics Of Trust
Processes: The Customer Trust And Privacy Playbook
December 20, 2018 | Fatemeh KhatiblooIn today's always-on world of modern marketing, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a...
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Report The Anatomy Of A Preference Center
Enterprise Preference Management Gives Consumers Control For Better Customer Engagement
B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management (EPM) can play a key role in this strategy: In a value exchange, customers share...
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Report Predictions 2019: B2C Marketing
Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles
Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...
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Report Predictions 2019: Privacy And Data Ethics
Entitled Consumers Will Force Firms To Course Correct Poor Practices
The marketing-privacy ecosystem is about to change — again. If 2018 was the year of regulatory action, then 2019 will be the year of consumer action. This will open new opportunities for brands...
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Blog Predictions 2019: Ethics And Consumer Action Transform Privacy Practices
November 5, 2018 | Fatemeh Khatibloo2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed...
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Report Marketers: Rate Your Customer Privacy Proficiency
Assessment: The Customer Trust And Privacy Playbook
October 31, 2018 | Fatemeh KhatiblooFor better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...
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Report The Future Of Privacy: Personal Identity And Data Management
Consumer-Managed Data Is The Future Of The Data Economy
Consumers leave a digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about security and privacy, individuals want...
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Report Q&A: What Marketers Need To Know About Zero-Party Data
October 10, 2018 | Fatemeh KhatiblooB2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation...
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Report Understand Your Customers To Build Trust: Forrester's 2018 Consumer Privacy Segmentation
Performance Management: The Customer Trust And Privacy Playbook
As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...
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Blog The Algorithm Of You
September 14, 2018 | Fatemeh KhatiblooAlgorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited...
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Report The Algorithm Of You: Meet Your Personal Digital Twin
Continuous Improvement: The Customer Trust And Privacy Playbook
September 10, 2018 | Fatemeh KhatiblooAlgorithms are all around us, guiding business decisions, social policy, and life choices. But the algorithms that organizations use today don't account for individual human objectives, resulting...
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Blog A New Era Of Privacy Is Here — We Can Help You Navigate It
August 20, 2018 | Fatemeh KhatiblooWho knew that failed data governance would be the thing to turn the privacy world on its ear? When the Facebook/Cambridge Analytica scandal broke . . . and then got worse, consumers and politicians...
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Report Build Your Privacy Organization For Customer Data Management
Organization: The Data Security And Privacy Playbook
How companies handle and protect consumer data privacy is much more than a compliance issue. Privacy is a competitive differentiator. This requires oversight and clear lines of privacy...
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Report Marketing Under GDPR Hinges On Data Governance
Road Map: The Customer Trust And Privacy Playbook
The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to...
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Report Make Privacy A Competitive Differentiator
Executive Overview: The Customer Trust And Privacy Playbook
June 4, 2018 | Fatemeh KhatiblooConsumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect...
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Report How Dirty Is Your Data?
Strategic Plan: The Customer Trust And Privacy Playbook
May 14, 2018 | Fatemeh KhatiblooAs consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...
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Report The State Of Marketing Database Services: Everything Old Is New Again
Things To Consider Before Writing Your Next RFP
May 1, 2018 | Fatemeh KhatiblooAs digital marketers become increasingly data-driven and CMOs demand better customer insights, the legacy "marketing database" is rising once again. B2C marketers have to ask tough questions to...
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