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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Forrester New Wave™: ABM Platforms, Q2 2020

    The 14 Providers That Matter Most And How They Stack Up
    June 9, 2020 | Steven Casey

    In Forrester's evaluation of the emerging market for account-based marketing (ABM) platforms, we identified the 14 most significant providers in the category — 6sense, Demandbase, Dun & Bradstreet,...

  • Report New Tech: B2B Marketing Data Management Solutions, Q1 2019

    Forrester's Landscape Overview Of 29 Providers
    January 31, 2019 | Steven Casey

    The foundation of customer-obsessed marketing is the ability to collect, analyze, and manage the customer data to derive insights. But most B2B marketers have low confidence in the quality of their...

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