Charts & Figures
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Social Data Can Inform Four Brand Measures
March 28, 2019
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Social Marketing Objectives Follow The Customer Life Cycle
March 28, 2019
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Three Types Of Social Measurement
March 28, 2019
Search Results
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Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...
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Report Justify Your Social Media Programs By Methodically Measuring Them
Performance Management: The Social Marketing Playbook
March 28, 2019 | Jessica LiuB2C marketers struggle to quantify the value of their social marketing programs. This report demonstrates how to measure three types of social marketing performance: business impact, marketing...
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Blog We Should Chat About WeChat And Why Facebook Wants In
March 7, 2019 | Jessica LiuFor years, I’ve maintained that Mark Zuckerberg, CEO of Facebook, Inc., has had his eye on a singular goal: becoming the global version of China’s WeChat. WeChat is China’s most popular...
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Webinar How To Measure Social Marketing Programs
February 27, 2019 | Jessica LiuB2C marketers want to count something — anything — to quantify the value of their social marketing programs. But 52% of marketers Forrester surveyed state that they have...
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Blog AI Is Not Your Savior In Social Listening
February 7, 2019 | Jessica LiuYou’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data...
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Report Demystify Artificial Intelligence In Social Listening Platforms
Artificial intelligence (AI) was the trending topic in the 2018 marketing technology landscape. Social listening platforms (SLPs) have joined the fray; vendors go to market touting their AI...
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Blog Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers
February 7, 2019 | Jessica LiuAd Revenue “It’s every bit as certain as death and taxes.” (Meet Joe Black, 1998) . . . And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media...
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Report Marketers' Options Improve As Social Marketing Technologies Converge
Tools And Technology: The Social Marketing Playbook
B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...
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Webinar Predictions 2019: B2C Marketing
Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preferences and privacy taking center stage in 2018, B2C...
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Report How To Measure Social Programs
Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This...
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Report Chart Your Path To Social Media Maturity
Road Map: The Social Marketing Playbook
December 10, 2018 | Jessica LiuTo maximize the effectiveness of social media, B2C marketers should build a road map that gradually expands their social programs' footprint beyond outbound marketing. Read this report to identify...
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Report Social Gets Bigger, Stronger, Faster
Continuous Improvement: The Social Marketing Playbook
November 19, 2018 | Jessica LiuB2C marketers who have established their social marketing practices can't rest on their laurels. Social media is an increasingly larger part of the marketing mix, and social activity is expanding...
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Report Three Staffing Models Help You Build A Socially Fluent Company
Organization: The Social Marketing Playbook
November 15, 2018 | Jessica LiuManaging social programs was originally the purview of a standalone experimental group. But as social networks matured, so did marketers, recognizing a need to fold social resources into the...
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Report Four Steps To Add Social Media To Your Marketing Strategy
Strategic Plan: The Social Marketing Playbook
When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while...
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Report Build A Case To Show Social's Value To Marketing And The Entire Enterprise
Business Case: The Social Marketing Playbook
November 9, 2018 | Jessica LiuWhen marketers disregard crafting a strong business case for their social investments, they eventually struggle to prove social marketing's value. Creating a business case enables marketers to gain...
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Blog Predictions 2019: Consumer Power Pushes Marketers To Better Data And Experiences
November 8, 2018 | Jessica Liu“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and...
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Report Predictions 2019: B2C Marketing
Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles
Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...
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Report Predictions 2019: Media
Five Events Will Reshape The Media Industry
The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...
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Report Real-Time Processes For Real-Time Social Marketing
Processes: The Social Marketing Playbook
October 24, 2018 | Jessica LiuSocial networks are a real-time media channel, yet marketers have trouble managing social content in real time. B2C marketers underestimate the volume and pace requirements of social marketing and...
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Report Everyone Uses Social Media; Few Know If It Works
Benchmarks: The Social Marketing Playbook
Social media is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C...
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Blog ‘Tis The Season For Consumers To Still Not Buy On Social Media
October 10, 2018 | Jessica LiuThis blog post is part of Forrester’s Holiday 2018 retail series. Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is...
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Blog When Social Tech Socializes: Brandwatch + Crimson Hexagon Make A Logical Match
October 4, 2018 | Jessica LiuBrandwatch and Crimson Hexagon, two social listening platforms, announced their merger today. The company will maintain the Brandwatch name with Brandwatch Founder and CEO Giles Palmer at the helm....
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Webinar Applying The Forrester Wave™: Social Listening Platforms, Q3 2018
Social listening platforms are essential for social and marketing use cases, but their potential to bring consumer insights to the entire business is what solidifies them as an essential piece of...
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Blog Tune In To The 10 Social Listening Platforms That Matter
August 21, 2018 | Jessica LiuOnce upon a time, most brands relied on six-week-plus cycles of feedback through consumer surveys and expensive focus groups to listen to their consumers. Today, social listening platforms have...
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Report The Forrester Wave™: Social Listening Platforms, Q3 2018
The 10 Providers That Matter Most And How They Stack Up
In our 40-criteria evaluation of social listening platforms, we identified the 10 most significant ones — Brandwatch, Crimson Hexagon, Digimind, Linkfluence, NetBase, Sprinklr, Synthesio, Sysomos,...
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