Charts & Figures
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Major Causes Of Breaches In The Past 12 Months
March 15, 2019
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Customer Experience Drives Tangible Business Results
December 11, 2018
Search Results
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
June 12, 2019 | Matthew GuariniFTD Bankruptcy A Lesson For Long-Standing Brands: Don’t Rest On Your Laurels When century-old floral stalwart FTD filed for Chapter 11, it sent shivers through C-suites of venerable brands...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
June 4, 2019 | Matthew GuariniAs The (Blockchain) World Turns: Part 1 A couple of announcements in particular this week served as a reminder that enterprises and vendors alike remain committed to leveraging distributed ledger...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
May 29, 2019 | Matthew GuariniFacebook’s Planned “Coin” — Much Ado About We-Don’t-Know-What Given Facebook’s 2.4 billion monthly active users, any move the company makes is noteworthy. Put Facebook and...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
May 20, 2019 | Matthew GuariniEven Big Digital Companies Need Little Humans . . . Lots Of Them Amazon offered $10,000 of startup capital and up to three months of pay to qualifying employees who quit . . . and go start a local...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
May 14, 2019 | Matthew GuariniHaving A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year. We’re not...
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Forum Digital Transformation & Innovation 2019
Master Tech-Driven Transformation
The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
May 9, 2019 | Matthew GuariniA Better Mousetrap Is Always Around The Corner The world saw cracks in the armor of Google this week when Alphabet’s earnings reported below analyst estimates. It looks like Amazon and others...
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Blog Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate
May 6, 2019 | Matthew GuariniThey say the best thing about being an economist is making your next prediction and not telling people why your last prediction may have been wrong. Well, we aren’t economists, so we are...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
April 29, 2019 | Matthew GuariniA Tech-Driven Transformation Payoff In The Face Of Food Quality Issues Chipotle is in the midst of a food quality turnaround and a digital business transformation payoff. The company has invested...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
April 24, 2019 | Matthew GuariniCrisis Management Is Changing Boeing’s having a tough run. The company is under intense scrutiny after two crashes involving its 737 MAX jets, with governments grounding planes globally. This...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
April 18, 2019 | Matthew GuariniIs There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
April 2, 2019 | Matthew GuariniTech Sells, And Everyone Is Buying What do McDonald’s, Honda Motor Co., and Nike all have in common? These 50-year-old-plus global giants have all acquired small tech startups within the last...
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Blog Why Tech-Driven Innovation Is The New Imperative — Join Us At The DT&I Forum To Learn More
April 1, 2019 | Matthew GuariniIn less than seven weeks, we will descend on Chicago for Forrester’s Digital Transformation & Innovation 2019 Forum. Your competitors are delivering new products and services that...
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Blog FORRward: A Quick Weekly Read For Tech And Marketing Execs
March 20, 2019 | Matthew GuariniIt’s Time To Start Talking About Professional Licensing For Software Engineers It wasn’t until enough boilers blew up that mechanical engineers had to get licensed. It wasn’t until bridges and...
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Report Top Research For CIOs: Security
Realize The Value That Excellent Security Delivers
March 15, 2019 | Matthew GuariniSecurity no longer lives exclusively in the IT department. Now, thanks to ever-escalating attacks, boards and C-suites have become all too familiar with the risks of breaches, and they demand...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
March 11, 2019 | Matthew GuariniThere Is A Tech Talent Gap . . . No Wait, There Isn’t Tech talent continues to be one of the most common debates in the industry today. Conventional wisdom says that there is a critical...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
March 4, 2019 | Matthew GuariniInnovation, Schminnovation The Wall Street Journal recently published an op-ed titled “Beers, Bras and Brats.” This is a story about the perils of businesses that rest on their laurels. Brands such...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
February 25, 2019 | Matthew GuariniAre We Running Out Of Ideas? As the pace of disruption accelerates, there is an increasingly important focus being put on innovation. Now along comes some work published in the MIT Technology...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
February 20, 2019 | Matthew GuariniA Road Map To Lose Your Technology Mandate CIOs have historically run technology innovation efforts, but that may be changing. We find CEOs understand that the future of their business depends on...
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Blog FORRward: A Weekly Read For Tech And Marketing Execs
February 13, 2019 | Matthew GuariniLessons From Toy Land: Digital Strategy Beats Digital Marketing Mattel and Hasbro announced earnings this week. Both saw sales decline from the collapse of Toys”R”Us. But Mattel’s sales...
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Webinar CIO Predictions 2019: A Year Of Rebuilding Foundations And Driving Measured Innovation
Technology is a key differentiator for how companies deliver superior customer and employee experiences. CIOs who can take advantage of this opportunity will strengthen their position in the...
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Report Top Research For CIOs: Customer Experience
Help Your Firm Realize The Value Of Superior CX
December 11, 2018 | Matthew GuariniIn the age of the customer, the ability to deliver a quality experience to your customers is a key differentiator. Position yourself to be the company that customers love, trust, and come back to,...
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Report Predictions 2019: CIO
A Year Of Rebuilding Foundations And Measured Innovation
Technology is a key differentiator for how companies deliver superior customer and employee experiences. CIOs that can take advantage of this opportunity will strengthen their position in the...
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Blog Predictions 2019: CIOs, Don’t Put The Cart Before The Horse
November 5, 2018 | Matthew GuariniWhile playing the role of parent, I find that I trot out old tropes like “apply the rules,” “start with the basics,” and “don’t get ahead of yourself” when helping my kids with their homework. And...
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Blog The Platform Economy — What CIOs Need To Know
October 1, 2018 | Matthew GuariniNary a day goes by without someone talking about their efforts to build a platform. We cannot argue: Platforms can contribute massive value to customers, the ecosystem, and the company that creates...
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