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Webinar Six Tenets Of A World-Class Product Information Management Strategy
February 13, 2019 | Bruce EppingerGrowing revenue and attracting customers require a great customer experience. Product content has emerged as the cost-effective driver of customer experience. Organizations struggle to deliver...
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Blog Fit Analytics Drives Growth And Profit For Apparel Retailers
February 1, 2019 | Bruce EppingerThis year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings. Beyond the traditional focus on top-line...
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Report Now Tech: Product Information Distribution Services (PIDS), Q4 2018
Forrester's Overview Of 23 Product Information Distribution Service Providers
You can use product information distribution services (PIDS) to manage data feed requirements, simplify connectivity, and improve the quality of product information. But to access these benefits,...
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Webinar State Of The Art Product Information Management
October 30, 2018 | Bruce EppingerState of the art product information management means your products are represented by the best information in the market. It means your content is targeted to the shopper and consistent across...
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Report The Forrester Wave™: B2C Commerce Suites, Q3 2018
The 11 Providers That Matter Most And How They Stack Up
September 13, 2018 | Bruce Eppinger, John BrunoIn our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce,...
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Report The Forrester Wave™: B2B Commerce Suites, Q3 2018
The 12 Providers That Matter Most And How They Stack Up
September 13, 2018 | John Bruno, Bruce EppingerIn our 33-criterion evaluation of B2B Commerce Suites providers, we identified the 12 most significant ones — Apttus, Episerver, Handshake, IBM, Insite Software, Intershop, Magento, Oracle,...
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Report The Forrester Wave™: Product Information Management Solutions, Q2 2018
The 10 Providers That Matter Most And How They Stack Up
June 18, 2018 | Bruce EppingerIn our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica,...
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Report Now Tech: B2B Commerce Suites, Q2 2018
Forrester's Overview Of 18 B2B Commerce Suites Providers
June 1, 2018 | John Bruno, Bruce EppingerYou can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, personalize the buying experience, and uncover valuable customer insights. But...
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Report Now Tech: B2C Commerce Suites, Q2 2018
Tools And Technology: The Retail eCommerce Playbook
June 1, 2018 | Bruce Eppinger, John BrunoYou can use B2C commerce suites to deliver online shopping, brand engagement, and customer service. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors...
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Report Best Practices For Commerce Platform Migration
Use Seven Tactics To Adopt A New Commerce Platform
March 8, 2018 | Bruce EppingerDelivering outstanding digital commerce experiences means focusing on the customer and innovation. To meet ever-rising customer expectations, 57% of retail digital business decision makers whom we...
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Report Vendor Landscape: Product Information Management (PIM), Q3 2017
Forrester's Landscape Overview Of 17 Providers
October 13, 2017 | Bruce EppingerDigital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...
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Report Commerce Technology Investment Trends: 2017 To 2018
Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple...
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Blog Amazon Blends Digital and Physical Experiences At Their New Book Store
September 5, 2017 | Bruce EppingerRecently I stopped in at the new Amazon Book store on 34th Street in Manhattan to see how Amazon is re-imagining the in-store experience. While Amazon has much to learn about retail from the...
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Blog Announcing Forrester’s 2017 B2B Commerce Suites For Midsize Organizations
August 31, 2017 | Bruce EppingerOne size does not fit all and when it comes to Commerce Suites, midsize organizations want a full spectrum of selling capabilities, packaged with out of the box templates delivered via cloud...