Skip to main content
216 results in Everything
 
Sort by:
Refine
  • Use customer insights to gain competitive advantage
  • Data Management

Featured content

The Data Management Playbook For 2020

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

Search Results

  • Report Now Tech: Cloud Data Warehouse, Q2 2020

    Forrester's Overview Of 14 Cloud Data Warehouse Providers
    July 1, 2020 | Noel Yuhanna

    You can use cloud data warehouse (CDW) to build data warehouses more quickly, support new business use cases, and lower infrastructure, software, and administration costs. But to realize these...

  • Report Now Tech: Data Virtualization, Q2 2020

    Forrester's Overview Of 15 Data Virtualization Providers
    June 29, 2020 | Noel Yuhanna

    You can use data virtualization to deliver integrated and real-time data to support various business needs, create a self-service data platform for business users, and secure sensitive data by...

  • Report The Forrester Wave™: Enterprise Data Fabric, Q2 2020

    The 15 Providers That Matter Most And How They Stack Up
    June 10, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of enterprise data fabric providers, we identified the 15 most significant ones — Cambridge Semantics, Cloudera, DataRobot, Denodo Technologies, Hitachi Vantara, IBM,...

  • Webinar Data Literacy: A Lifeline In Uncertain Waters

    June 8, 2020 | Jennifer Belissent, PhD

    The desire to become insights-driven is nearly universal — particularly in uncertain and unfamiliar times. Yet so is the struggle: 91% of global data and analytics decision makers report that...

  • Report Build A Maturity-Based Business Case For Insights-Driven Investments

    The Business Case Report In The Insights-Driven Business Playbook
    May 18, 2020 | Boris Evelson

    Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report Now Tech: Enterprise Data Fabric, Q2 2020

    Forrester's Overview Of 20 Enterprise Data Fabric Providers
    April 16, 2020 | Noel Yuhanna

    You can use enterprise data fabric to deliver integrated, trusted, and real-time data across the organization and accelerate business use cases. But to realize these benefits, you'll first have to...

  • Report Data Virtualization Or Data Fabric: Which Is Right For You?

    March 24, 2020 | Noel Yuhanna

    Data-driven organizations use data virtualization and data fabric architectures to get value from data quickly and to support new business requirements such as real-time and integrated insights....

  • Report Q&A: Scale AI With Automated Machine Learning

    Answers To Seven Key Questions That Unlock Enterprise Outcomes With AutoML
    March 18, 2020 | Kjell Carlsson, PhD

    There's good news for enterprises that want to transform using machine learning (ML) and AI. Automated machine learning (AutoML) helps data scientists, and everyone else, build predictive models,...

  • Report Build A Data Literacy Curriculum Of ACES

    Increase Awareness, Deepen Comprehension, Expand Expertise, And Enable Scale To Deliver True Data Literacy
    February 14, 2020 | Jennifer Belissent, PhD

    This is a companion report to "Data Literacy Matters: The Writing's On The Wall," which establishes the four goals of a data literacy program: awareness, comprehension, expertise, and scale (ACES)....

  • Webinar Shatter The Seven Myths Of Machine Learning

    Everything You Wanted To Know About ML But Were Too Afraid To Ask
    February 13, 2020 | Kjell Carlsson, PhD

    This webinar helps attendees understand the core concepts and terminology of machine learning (ML) by dispelling the seven most egregious and widely held myths about AI and ML. Learn the lingo,...

  • Report The Forrester Wave™: Data Management For Analytics, Q1 2020

    The 14 Providers That Matter Most And How They Stack Up
    February 12, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of data management for analytics (DMA) providers, we identified the 14 most significant ones — Amazon Web Services (AWS), Cloudera, Google, Hewlett Packard Enterprise...

  • Report Now Tech: Graph Data Platforms, Q1 2020

    Forrester's Overview Of 14 Graph Data Platform Providers
    February 3, 2020 | Noel Yuhanna

    You can use graph data platforms to become significantly more productive, deliver accurate customer recommendations, and quickly make connections to related data. But to realize these benefits,...

  • Report Now Tech: AI-Based Text Analytics Platforms, Q1 2020

    Forrester's Overview Of 30 AI-Based Text Analytics Platforms Providers
    February 3, 2020 | Boris Evelson

    You can use AI-based text analytics platforms to improve customer acquisition, service, and retention; manage governance and risk; and gain efficiencies with robotic process automation (RPA). But...

  • Report Research Overview: Data, Analytics, And Insights

    Beginner Level: Technology Practices For Insights-Driven Businesses
    January 27, 2020 | Srividya Sridharan, Gene Leganza

    There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals...

  • Webinar AI Predictions 2020

    A Conversation With The Analysts Who Made Them

    The artificial intelligence (AI) zeitgeist today is filled with grand vision, pragmatism, hope, fear, success, failure, and everything in between. As with any megatrend, AI has captured the...

  • Report The Forrester Tech Tide™: Data Management, Q1 2020

    Intermediate Level: Data Practices For Insights-Driven Businesses
    January 23, 2020 | Noel Yuhanna

    Data management is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in data management, companies are evaluating and adopting a...

  • Report Data Literacy Matters: The Writing's On The Wall

    Advanced Level: People Practices For Insights-Driven Businesses
    January 8, 2020 | Jennifer Belissent, PhD

    The need to become insights driven is universally recognized: 90% of data and analytics decision makers see increasing the use of data insights in business decision making as a priority. At the...

  • Webinar Read The Writing On The Wall: Data Literacy Matters

    January 8, 2020 | Jennifer Belissent, PhD

    Did you miss the recent blog "Data Literacy Matters – Do We Have To Spell It Out?!" If you did, don’t worry. We’re going to spell it out for you here. The gap between wanting to...

  • Report Create A Roadmap For A Real-Time, Agile, Self-Service Data Platform

    Roadmap: The Data Management Playbook
    January 6, 2020 | Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data simply to meet the requirements of systems of record are over. Business stakeholders at the executive and...

  • Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    January 2, 2020 | Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • Report Now Tech: Data Management For Analytics, Q4 2019

    Forrester's Overview Of 25 Data Management For Analytics Providers
    December 23, 2019 | Noel Yuhanna

    You can use data management for analytics to automate data ingestion, integration, and transformation for analytics; become more productive; and accelerate new and emerging business insights. But...

  • Report The Best Of Times And The Worst Of Times For Segmentation

    Overthrow Traditional Customer Segmentation In The Personalization Revolution
    December 10, 2019 | Brandon Purcell

    Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing...

  • Report Applying The Forrester Wave™: Enterprise BI Platforms, Q3 2019

    Extend Your Investment In An Enterprise BI Platform Beyond Just BI
    December 3, 2019 | Boris Evelson, John Rymer

    In July 2019, we published two Forrester Wave™ evaluations on enterprise business intelligence (BI) platforms — client-managed and vendor-managed. We used 19 criteria to evaluate 20 vendors across...

  • Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

    Intermediate Level: Process Practices For Insights-Driven Businesses
    December 2, 2019 | Jennifer Belissent, PhD

    Everyone wants to monetize their data, but the growing stream of data and analytics requests is overwhelming insights teams. Not all are equal. In a recent Forrester inquiry, a client asked, "Is a...

Content Type

Apply

Filters

Region

Vendor