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  • Report Collaborate With Finance To Prove Marketing's Business Value

    Align Goals To Ensure Marketing Continues To Contribute To The Bottom Line
    May 17, 2017 | Tina Moffett

    Competition, consumer choice, and innovation force firms to scrutinize key financial metrics to meet revenue goals and keep up with market demand. B2C marketers are now more accountable and must...

  • Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • Webinar Global Banking Platform Deals Survey 2017

    Which Business Capabilities Helped Financial Services Firms Become More Competitive?
    March 17, 2017 | Jost Hoppermann

    Forrester recently connected with 32 vendors of globally deployed banking platforms (including core banking) that participated in a survey about their 2016 deals. This...

  • Report Bridge The Budget GAAP In Your Business Applications Strategy

    February 22, 2016 | Duncan Jones

    Last century's financial evaluation models are inappropriate for the business technology (BT) era. AD&D leaders are unable to justify a fundamental shift in their business applications strategies...

  • Report 2016 Tech Budget Benchmarks

    What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies
    January 21, 2016 | Andrew Bartels

    Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In...

  • Report Predictions 2016: The C-Suite And Cybersecurity

    From Presidential Candidates To CEOs, Security Becomes A Passion
    November 12, 2015 | Nick Hayes, Rick Holland, Heidi Shey

    2015 spooked customers, citizens, and patients worried about financial and medical identity theft. Anthem, Ashley Madison, the US Office of Personnel Management, and Sony all became household names...

  • Report The State Of Business Continuity 2015: Mission, Priorities, Program Management, And Budgeting

    Part 1: Risk Pros Are Putting The Business Back Into Business Continuity
    August 28, 2015 | Stephanie Balaouras

    As so-called "100-year floods" and cyberattacks grow more frequent, and as governments, healthcare providers, and businesses become completely dependent on complex technology, business continuity...

  • Report Case Study: UniCredit Innovates And Saves Costs With Continuous Business Services

    UniCredit Business Integrated Solutions CEO Paolo Cederle Drives The BT Agenda Via What Forrester Calls Continuous Business Services
    May 6, 2015 | Bobby Cameron

    After wide research in banking and other industry sectors, UniCredit's global services company, UniCredit Business Integrated Solutions, defined its new business model, based on Procter & Gamble's...

  • Report Case Study: Agile Budgeting And Methodology Expand Beyond BT And Deliver

    Blue Cross Blue Shield Of Nebraska Transforms Technology And Corporate Planning And Delivery
    April 28, 2015 | Chip Gliedman

    Blue Cross Blue Shield of Nebraska (BCBSNE), a 75-year-old health insurance company serving 700,000 people, ran a traditional IT organization with traditional IT governance and processes. However,...

  • Report The Canadian Tech Market Outlook For 2015

    Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending
    February 10, 2015 | Andrew Bartels, Cheryl McKinnon

    Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...

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