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  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Forum CX NYC 2019

    Change The Game: Leading Radical CX Innovation
    June 11, 2019 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Workshop Master Technology-Led Innovation

    A Summit Collocated with Digital Transformation 2019
    May 13, 2019 | Chicago, IL | Matthew Guarini

    Enterprises that are closely tracking technology trends and finding ways to innovate with new (and emerging) digital technologies will rapidly rise to the top of the food-chain. The challenge is...

  • Workshop Winning in the Age of Amazon

    A Summit Collocated with Digital Transformation 2019
    May 13, 2019 | Chicago, IL | Brendan Witcher

    According to Forrester's most recent State Of The US Retail Shopper, 70% of US online adults chose Amazon first when shopping online. Amazon's unprecedented dominance of the retail landscape is the...

  • Webinar Moonshot Innovations Are Key To Ensuring Future Market Leadership

    Tuesday, April 23, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | James Staten

    In the digital transformation era, tech-driven innovations are key to market leadership. Yet most firms focus their efforts on tactical or competitive enhancements — not net-new value...

  • Report New Tech: Natural Language Generation (NLG) Technologies, Q3 2018

    Forrester's Landscape Overview Of 12 Providers
    September 24, 2018 | Boris Evelson, Christian Austin

    A picture isn't always worth a thousand words. Even with the slickest dashboards, clients ask us, "Can't somebody just explain what the numbers mean to an executive?" Further, a human can't...

  • Report Best Practices: Co-Creating With Agile Development Service Providers

    How To Build Great Software Products By Partnering With Agile Experts
    August 8, 2018 | Duncan Jones, Christopher Condo

    Software organizations that are looking to add capabilities quickly or manage team resources in a flexible manner often turn to external service providers for resources and expertise. Most such...

  • Report Top Research For CIOs: Q1 2018

    Tap New Tech And Talent To Innovate Fast
    February 28, 2018 | Matthew Guarini

    Today's CIOs face the opportunity of a lifetime — to take the reins of technology-driven innovation for their organizations and make chief digital officers (CDOs) obsolete. This report highlights...

  • Report Seven Steps To Kick Off A Customer-Obsessed Insights Program

    Beginner Level: Insights Practices For Marketing Innovation
    February 22, 2018 | Allison Snow

    There's only one way to win in the age of the customer, and that's by being customer obsessed. To successfully pivot from product, growth, shareholder, and other obsessions, firms need to become...

  • Report The Top Emerging Technologies In Artificial Intelligence

    Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
    April 6, 2017 | Brandon Purcell

    AI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....