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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Q&A: How Digital Small Business Lenders Are Disrupting Finance In India

    Disruptive Firms Have The Potential To Upend The Traditional Lending Business
    July 28, 2020 | Arnav Gupta

    Traditional lenders lend money to existing customers or profitable businesses. But Indian startups are using digital technology to improve business lending by offering quick loans to micro, small,...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report The Forrester Wave™: Digital Experience Agencies In Asia Pacific, Q4 2019

    The 14 Providers That Matter Most And How They Stack Up
    December 5, 2019 | Frederic Giron, Michael Barnes

    In our 24-criterion evaluation of digital experience (DX) agencies in Asia Pacific (AP), we identified the 14 most significant ones — Accenture, Deloitte, Digitas, EPAM, EY, IBM iX, Isobar, Ogilvy,...

  • Webinar The Pulse Of Financial Services Customers In Asia Pacific

    The adoption of digital banking is about to accelerate and reach new levels of scale in Asia Pacific. Pioneers such as WeBank and Kakao have foreshadowed what is on the way, but this is just the...

  • Report Prioritize Initiatives For Digital Banking Success In India

    An Introduction To Forrester's Digital Banking Initiatives Prioritization Framework
    September 3, 2019 | Arnav Gupta

    Digital banking teams want advanced easy-to-use digital banking touchpoints and must prioritize their development efforts based on what their customers really want and value. This report helps...