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  • Use customer insights to gain competitive advantage
  • Online Maturity Assessment

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Gauge Your Customer Analytics Maturity

    Assessment: The Customer Analytics Playbook
    September 6, 2019 | Brandon Purcell, Emily Miller

    Customer analytics powers customer obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer...

  • Report Evaluate Your Data And Information Management Maturity

    Assessment: The Data Management Playbook
    January 16, 2019 | Michele Goetz

    Strong data management enables insights into customer needs and optimal business operations. It also is a prerequisite for competing with the coming wave of AI-powered systems. Enterprise...

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