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  • Use customer insights to gain competitive advantage
  • Jessica Liu

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Make Social Media Bigger Than Marketing

    Executive Overview: The Social Marketing Playbook
    November 11, 2019 | Jessica Liu

    Social marketing requires more than a brand presence on social networks. B2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social...

  • Report Predictions 2020: Customer Insights

    Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding

    Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to...

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