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The Retail eCommerce Playbook For 2019
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...
Charts & Figures
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Now Tech Large Vendors: Trade Promotion Management, Q3 2019
September 17, 2019
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Now Tech Midsize Vendors: Trade Promotion Management, Q3 2019
September 17, 2019
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Now Tech Market Presence Segments: Trade Promotion Management, Q3 2019
September 17, 2019
Search Results
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Report Now Tech: Trade Promotion Management, Q3 2019
Forrester's Overview Of 16 Trade Promotion Management Providers
September 17, 2019 | George LawrieYou can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...
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Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively
Use Metrics That Spark Action And Shine A Light On Long-Term Business Health
Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...
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Report At A Glance: Brands Must Revamp Digital Commerce Strategies
Learn About Forrester's Research On How Branded Manufacturers Must Re-Evaluate Their Digital Commerce Strategy And Opportunity
Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...
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Webinar From The US To Asia Pacific: How To Engage Digitally Savvy Luxury Consumers Across The Globe
Luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect. But how do those customer expectations differ across the...
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Webinar How To Successfully Structure Innovation Business Cases
Far too often enterprises fail to bring new innovative value to market because they fail to set the business case right. In this webinar, Forrester’s CIO research leads, James Staten and...
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Webinar Protecting Your Brand On The Rogue Web: E-Control Is Essential
September 4, 2019 | Sucharita KodaliThe internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and...
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Report Now Tech: Product Lifecycle Management, Q3 2019
Forrester's Overview Of 17 Product Lifecycle Management Providers
August 29, 2019 | George LawrieYou can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...
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Report eCommerce In Latin America: The Six Growing Markets Retailers Must Know
Trends In Six Latin American Countries From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Latin America)
August 28, 2019 | Lily VaronWith a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...
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Report Consumers Want Convenience, Not Conversations
Conversational Interfaces Struggle To Deliver Contextual Convenience
Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...
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Report Australian Consumers' Digital Coming Of Age Is Here
August 19, 2019 | Zhi-Ying BarrySomething remarkable is happening with Australian online adults: Their behaviors and expectations are evolving at an unprecedented rate, and they're embracing innovation faster than ever before....
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Webinar Tech-Driven Innovation — Cloud Empowerment
Leading enterprises and government agencies are prioritizing tech-driven innovations to achieve future market leadership. Those doing so most efficiently (in an Agile and scalable way) are...
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Report The US Last-Mile Landscape Today
eCommerce's Future Depends On Innovation In Package Delivery
August 2, 2019 | Sucharita KodaliMore than 15 billion eCommerce orders were delivered to customers in the US in 2018. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and generate...
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Report Now Tech: Pricing And Promotion, Q3 2019
Forrester's Overview Of 23 Pricing And Promotion Providers
July 15, 2019 | George LawrieYou can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...
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Report The Forrester Retail Quarterly Earnings Review, Q1 2019
Highlights From 20 Retail Q1 2019 Earnings Call Transcripts
July 12, 2019 | Fiona Swerdlow, Claudia TajimaAs today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...
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Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions
Get The Most Out Of Trade Investment With Modern Syndicated Data
July 11, 2019 | George LawrieIn 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...
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Webinar The Beginner's Guide To Regtech And The Digital Transformation Of Compliance
Digital transformation has fundamentally changed how businesses in every industry operate and deliver value to their customers. Now their compliance function must also leverage digital technology...
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Webinar Hot Or Not: The Top Retail Initiatives For 2019
July 10, 2019 | Brendan Witcher, Claudia TajimaFor brands to succeed in the dynamic and constantly evolving world of commerce, they must meet rapidly rising customer expectations with exceptional, relevant, and value-oriented...
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Report The Top Retail Technology Investments In 2019
Retailers Must Distinguish Hot From Hype In Tech Investments
July 9, 2019 | Brendan WitcherWe interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...
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Report eCommerce Trends And Outlook For Southeast Asia
Trends In Southeast Asia From The Forrester Data: Online Retail Forecast, 2018 To 2023 (Southeast Asia)
With a population of over half a billion and four countries that rank among the world's 15 largest in terms of penetration of social media users, Southeast Asia is firmly on the radar of digital...
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Report Retail Mobile App In-Store Best Practices For 2019
Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...
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Report Retail Mobile App Checkout And Payments Best Practices For 2019
Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...
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Report Retail Mobile App Browsing And Merchandising Best Practices For 2019
Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...
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Report Retail Technology Plans, 2019
Retail Highlights From Forrester's Business Technographics® Surveys
May 30, 2019 | George LawrieAs brands and retailers tackle the challenges of 2019, digital business professionals must consider the potential impact on their road map of new technologies and apps to win, serve, and retain...
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Webinar Online Retail In Southeast Asia, 2018 To 2023
Southeast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — has 272 million online adults, of whom about 144 million bought online in 2018. The region is...
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Webinar CIO Guide To 5G Connectivity And Strategy
May 23, 2019 | Dan BielerAs a CIO, are you familiar with the core capabilities of 5G? When will these capabilities become available? What are the differences between 5G releases 15, 16, and 17? Do these release cycles...