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  • Report Vendor Landscape: Marketing Resource Management

    Leverage MRM To Drive Customer-Obsessed Marketing Operations
    October 20, 2017 | Rusty Warner

    B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...

  • Webinar Assessing The Real Potential Of AI For Marketing

    October 3, 2017 | Joe Stanhope

    It’s all but impossible for marketers to escape the hype around artificial intelligence (AI). Buzzwords, intimidating technical terms, clever product names, and promises of autonomous...

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