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The Brand Experience Playbook For 2019
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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Charts & Figures Shifting Dollars Into Creativity Provides CMOs With A Six-Year Growth Plan
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall -
Charts & Figures Investing In Agency Creativity Will Produce Higher ROI Over A Six-Year Period
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall -
Charts & Figures Figure 4 US Agency Revenues Now Barely Grow At The Rate Of Inflation
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall -
Charts & Figures Spending On US Marketing Technology Is Forecast To Grow At 5x The Rate Of Spending On Creativity
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall -
Charts & Figures Digital Sameness Prevents Consumers From Distinguishing One Experience From Another
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall -
Charts & Figures Brands Are Stuck In A CX Rut, Characterized By Four Years Of Flat Growth In The Forrester CX Index™
The Cost Of Losing Creativity
June 17, 2019 | Jay Pattisall