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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Journey Centricity: Learn From The Leaders

    How To Get The Balance Right Between Your Firm's Operational Levers For Transformation
    June 1, 2020 | Joana de Quintanilha

    Customer-obsessed leaders across industries are transforming their firms toward journey centricity. Why? Because journeys are their customers' lived realities, which are rarely the same as the...

  • Report A Framework For Helping Customers In Crisis

    How 26 Firms In Asia Pacific Created New Standard Operating Practices For Business As Unusual

    Crisis reveals character. Right now, businesses are showing their character as they respond to unprecedented change in near real time. As governments order whole sectors to shut down, customer...

  • Report Deliver The Metrics That Matter With The Objectives And Key Results Framework

    Beginner Level: Process Practices For Insights-Driven Businesses
    June 1, 2020 | Cinny Little

    Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Customer insights (CI) pros should use the...

  • Report Now Tech: Digital Transformation Services, Q2 2020

    Forrester's Overview Of 35 Digital Transformation Services Providers
    June 1, 2020 | Nigel Fenwick

    Digital transformation has never been more urgent. But no firm can go it alone. Digital transformation services providers can help firms deliver measurable business outcomes, reduce time to achieve...

  • Report The Definitive Drop-Ship Guide For Brands And Retailers

    Find Your Technology Partners To Enable Successful Drop-Ship Selling

    Retailers and brands know that shoppers value comprehensive and trustworthy product selections online. They also know drop-ship solutions provide them with bigger assortments and margins. For...

  • Report Assess Your Cloud Security Readiness

    Leverage Forrester's Custom Tool To Assess Your Cloud Security Maturity Across Six Major Technology Competencies
    May 29, 2020 | Andras Cser

    As firms migrate computing and data resources to the cloud, security remains a top concern and priority for both operational and compliance reasons. S&R professionals should use our custom tool, a...

  • Report China Shopper Insights And The Impact Of COVID-19

    May 29, 2020 | Satish Meena, Xiaofeng Wang

    COVID-19 has had a dramatic impact on the global retail business. China took the first hit, seeing $328 billion consumer goods sales ebb away in Q1 2020. Chinese consumers, including those in older...

  • Report Your Automation Psychology And Roadmap Just Shifted Gears

    Ease The Pain With A Skills-Based Future-Of-Work Plan
    May 29, 2020 | Craig Le Clair

    Forrester's "The Forrester Tech Tide™: Intelligent Automation, Q1 2020" highlights 19 intelligent automation (IA) technologies and advises on investment priorities. But because of COVID-19, the...

  • Report Adoption Profile: Hosted Private Cloud In Europe, Q2 2020

    Local Providers Target Dedicated Infrastructure, Unique Scenarios, And Services
    May 29, 2020 | Paul Miller, Bill Martorelli

    Adoption of hosted private cloud continues to grow; it combines the expertise of a cloud service provider with the workload isolation of a private cloud. While some balk at its shortcomings...

  • Report Adoption Profile: Public Cloud In Europe, Q2 2020

    European Public Cloud Innovation Continues
    May 29, 2020 | Paul Miller

    Every enterprise in Europe is continually evolving its cloud strategy — or should be. In 2020, European infrastructure and operations (I&O) pros are tasked with critiquing the cost efficiency and...

  • Report India Tech Market Outlook, 2020 To 2021

    COVID-19 Has All But Killed India's Tech Spending Growth
    May 28, 2020 | Ashutosh Sharma

    India's economy was poised for a great recovery in 2020, with clear signs of growth in January and February. The banking sector's woes were coming to an end, consumer spending was up, and...

  • Report Best Practices: Web Chat For Investors

    What Real Investors Say About Web Chat Experiences
    May 28, 2020 | Jennifer Wise

    Investment firms aim to offer web chat experiences that meet investors' expectations and drive use of the channel. To see how they stack up, we assessed the chat feature on eight investment firms'...

  • Report The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020

    The 12 Providers That Matter Most And How They Stack Up
    May 28, 2020 | Ryan Skinner

    In Forrester's evaluation of the emerging market for influencer marketing solutions (IMSes), we identified the 12 most significant providers in the category — AspireIQ, Captiv8, CreatorIQ, Impact,...

  • Report New Tech: AI-Enabled Consumer Intelligence Solutions, Q2 2020

    Forrester's Landscape Overview Of 26 Providers
    May 28, 2020 | Cinny Little, Christian Austin

    Your customers want what they want, when and where they want it. It's not enough to just keep up with them; you must also be out ahead. Consumer intelligence solutions power that by breaking down...

  • Report Adoption Profile: Public Cloud In North America, Q2 2020

    May 27, 2020 | Dave Bartoletti

    Public cloud continues to be an essential business platform for rapid innovation, scalable infrastructure, and customer-driven technology modernization. After more than a decade, public cloud is a...

  • Report The Forrester Wave™: Risk-Based Authentication, Q2 2020

    The Seven Providers That Matter Most And How They Stack Up
    May 27, 2020 | Andras Cser

    In our 33-criterion evaluation of risk-based authentication (RBA) providers, we identified the seven most significant ones — AppGate, IBM, Kount, LexisNexis Risk Solutions, OneSpan, RSA, and...

  • Report Now Tech: Sales Enablement Automation, Q2 2020

    Forrester's Overview Of 32 Sales Enablement Automation Providers
    May 27, 2020 | Laura Ramos, Mary Shea

    You can use sales enablement automation (SEA) to give sellers more time to sell, improve their effectiveness and relevance with buyers, and acquire and apply the best buyer-facing skills. But to...

  • Report How A Least Privilege Model Can Reduce Dynamic Access Risks

    Applying Zero Trust To Address Overprivileged Employee/Entity Access
    May 27, 2020 | Sean Ryan, Andras Cser

    Privileged users often maintain an overabundance of standing access to critical systems and sensitive data. Such access, if excessive or unnecessary, can expose organizations to data leaks either...

  • Report Maintain Your Security Edge: Develop And Retain Cybersecurity Talent

    Continuous Improvement: The Zero Trust Security Playbook
    May 26, 2020 | Heidi Shey, Jinan Budge

    Complacency, lack of diversity, and a focus on technologies over people are threats to the business. In an environment of competitive hiring and fast-evolving threats, security leaders must invest...

  • Report Select The Right IoT Monitoring Strategy

    Tackle The Key IoT Challenges That Stress Existing Enterprise Monitoring
    May 26, 2020 | Rich Lane

    Internet of things (IoT) monitoring isn't like standard server or cloud monitoring. IoT sensors and devices generate diverse data volumes at a rate three times that of traditional infrastructure...

  • Report Ten Golden Rules For RPA Success

    Focus On These Key Philosophies For Lasting Automation Value
    May 26, 2020 | Leslie Joseph, Craig Le Clair

    Robotic process automation (RPA) has catalyzed the conversation around enterprise automation. However, not every organization has succeeded at ramping up to stable, scaled automation. RPA comes...

  • Report The Forrester Wave™: Global Media Agencies, Q2 2020

    The 10 Global Media Agencies That Matter Most And How They Stack Up
    May 26, 2020 | Jay Pattisall

    In our 29-criterion evaluation of media management providers, we identified the 10 most significant ones — Carat, Havas Media Group, MediaCom, Mindshare, OMD, PHD, Starcom, UM, Wavemaker, and...

  • Report Expectations And Experiences: The Impact Of Your Customers' Expectations On CX Quality

    May 26, 2020 | Joana de Quintanilha, Victoria McRitchie

    Achieving excellent customer experience (CX) requires exceeding expectations — Forrester's Customer Experience Index (CX Index™) data proves it — but most brands are merely meeting expectations or...

  • Report How To Evolve Your Mobile App

    Make Smart Investment Choices Based On Your Customer's Goals And Needs

    When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this...

  • Report Enterprise Architecture In 2025 And Beyond

    Vision: The EA Practice Playbook
    May 22, 2020 | Gordon Barnett

    As firms become more customer obsessed, the enterprise architecture (EA) mandate becomes richer and more complex — and that changes the work the EA ecosystem must do. To see how the work of EA will...

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