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  • Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    August 5, 2019 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • Report How To Build A Platform Business

    Start With A Customer Problem That An API Can Solve, Then Earn Your Way To A Marketplace And Ecosystem
    June 27, 2019 | Ted Schadler, Nigel Fenwick

    Platform businesses reshape industries by using software to create new markets. But it's hard to see how by looking from the outside in. We interviewed 33 platform businesses, including DoorDash,...

  • Report Now Tech: Digital Experience Agencies, Q2 2019

    Forrester's Overview Of 42 Digital Experience Agencies
    May 14, 2019 | Ted Schadler

    Digital experience agencies are essential partners for building differentiated customer, marketing, commerce, and product experiences. But to find the best partner for your project or program, you...

  • Report Build Technology Platforms To Accelerate Growth And Agility

    Intermediate Level: Technology Practices For Digital Business
    February 6, 2019 | Ted Schadler, Brian Hopkins

    Digital business leaders accelerating their digital presence need to engage customers consistently along every step of their journeys, gain agility and leverage from technology platforms, and blend...

  • Report Your Digital Experience Strategy Starts With A Customer Journey Map

    Identify And Invest In The Moments That Matter With The Help Of This Three-Part Planning Guide: Strategy, Business Impact, And Road Map
    October 3, 2018 | Ted Schadler

    Your customers expect the same quality of digital experiences from you as they get from Amazon, Netflix, and Uber. That will require transforming your experiences and the operations that support...

  • Report Top Research For CIOs: The Platform Economy

    Every Business Can Have A Platform, But Not All Platforms Will Be Successful
    September 27, 2018 | Matthew Guarini, Ted Schadler

    Platforms will reshape every industry, delivering improved customer experiences and reshaping corporate value chains. Forrester has been researching the platform economy over the past few years,...

  • Report Your Digital Experience Technology Strategy Starts With A Customer Journey Map

    Strategic Plan: The Digital Experience Delivery Playbook
    August 15, 2018 | Ted Schadler

    As firms like REWE Group and Schneider Electric have learned, digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and...

  • Report Earn Your Place In The Platform Economy

    Adopter, Participant, Or Leader? Here's Your Blueprint For Platform Business Success
    May 8, 2018 | Ted Schadler, Nigel Fenwick

    Platform businesses reshape industries by dramatically improving the economics of integration and service delivery. You can participate in a platform economy by exposing capabilities via APIs and...

  • Report Digital Experience Platform Trends, 2017

    September 21, 2017 | Mark Grannan, Ted Schadler

    Digital experience platform technology evolution has crossed a threshold in the past two years. Enterprise organizations are starting to shift to "all-in" strategies with a single vendor for their...

  • Report The Forrester Wave™: Digital Experience Platforms, Q3 2017

    Oracle Leads An Evolving Market With A Balance Of Product And Platform
    September 21, 2017 | Mark Grannan, Ted Schadler

    In our 28-criteria evaluation of digital experience platform providers, we identified the 14 most significant ones — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle,...

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