Search Results
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Report To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy
Brands Benefit From Direct Consumer Relationships That Offer Unique Value
April 2, 2019 | Ryan SkinnerDirect-to-consumer (DTC) startups like Warby Parker and Casper used to be rare; now they number in the hundreds, and they'll soon be in the thousands. Marketers whose response to this competition...
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Report We Called It: Use Amazon Search To Ignite Product Discovery
September 18, 2018 | Collin ColburnAmazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And...
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Report Enhance Your Brand's Customer Experience With Ratings And Reviews
March 1, 2018 | Erna Alfred LiousasConsumer reliance on ratings and reviews during the purchase process remains strong. But marketers must play a larger role in the rating and review process to foster brand and customer value....