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• Report The Future Of Omnichannel Advertising Must Be Customer Obsessed

  Vision: The Omnichannel Advertising Playbook

  November 8, 2019 | Joanna O'Connell, Susan Bidel

  Advertising is a decades-old revenue engine for brands, but it's gone off the rails in an era of data and technology obsession. Little understanding of consumer ad sentiment and too much short-term...

• Report The State Of Social Advertising

  Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts

  June 19, 2019 | Jessica Liu, Brandon Verblow

  Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and...