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Report Forrester Analytics: Digital Marketing Tracker, Q2 2019
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)
ForecastView Document
Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This...
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Report Forrester Analytics: Online Display Advertising Forecast, 2019 To 2023 (Europe)
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August 7, 2019 | Brandon VerblowWith the implementation of GDPR, online display advertising spend will face greater headwinds than other digital ad channels. Marketers, publishers, and adtech firms should read this report to...
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Report The State Of Social Advertising
Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts
Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and...
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Report Forrester Analytics: Online Video Forecast, 2018 To 2023 (Asia Pacific)
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June 17, 2019 | Meenakshi TiwariVideo is a win-win medium for consumers, marketers, and digital platforms. It provides consumers with immersive content and also gives a higher return on investment and revenue to marketers and...
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Report Forrester Analytics: Digital Marketing Tracker, Q4 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)
ForecastView Document
Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising...
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Report Forrester Analytics: Digital Marketing Tracker, Q3 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (Global)
ForecastView Document
Online display is one of the fastest-growing digital advertising channels, driven by online video. It has been especially strong in Asia Pacific, courtesy of China; there, Alibaba is driving...
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Report Forrester Analytics: Digital Marketing Tracker, Q2 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US)
ForecastView Document
August 6, 2018 | Brandon VerblowConsumers are accessing video content across a growing variety of channels. Advertisers can no longer rely on a single channel to deliver their message. For marketers, this forecast offers guidance...
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Report Forrester Analytics: Digital Marketing Tracker, Q1 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (Europe)
ForecastView Document
Mobile is the preferred device for consumers on the go, which makes it a crucial tool for marketers who want to influence their target group. This report focuses on how mobile ad spend is...
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Report Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (US)
ForecastView Document
Mobile advertising is a crucial tool for successful marketers as mobile moments play an increasingly prominent role in consumers' decision-making processes. It is partly for this reason that mobile...
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Report Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (US)
ForecastView Document
June 4, 2018 | Brandon VerblowGiven the fragmented nature of the online display advertising market, industry players are increasingly looking for insights to help them navigate this ever-evolving space. For marketers, this...
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Report Forrester Data: Digital Marketing Tracker, Q4 2017
ForecastView Document
April 24, 2018 | Brandon VerblowForrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Forrester Data: Digital Marketing Tracker, Q3 2017
ForecastView Document
December 11, 2017 | Brandon VerblowForrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...