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• Report Elevate Your Approach To Cross-Channel Campaign Measurement

  Performance Management: The Enterprise Marketing Technology Playbook

  November 15, 2018 | Joe Stanhope, Rusty Warner

  The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and marry marketing engagement to customer journeys. The processes of measuring and...

• Report Predictions 2019: Media

  Five Events Will Reshape The Media Industry

  November 7, 2018 | Collin Colburn, Susan Bidel, Joanna O'Connell

  The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...

• Report Now Tech: Identity Resolution, Q3 2018

  Forrester's Overview Of 24 Identity Resolution Providers

  August 21, 2018 | Joe Stanhope, Susan Bidel

  B2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these...

• Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

  Twenty Technologies Underpin Modern Marketing

  April 5, 2018 | Mary Pilecki, Stephanie Liu, Erna Alfred Liousas

  Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...

• Report The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

  The Seven Providers That Matter Most And How They Stack Up

  February 13, 2018 | Joe Stanhope

  In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...