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• Report Predictions 2020: Media

  Streaming Wars, Podcasts, And Further Fragmentation Will Dominate The Media Industry In 2020

  October 29, 2019 | Collin Colburn, Joanna O'Connell, Jim Nail

  2020 will kick off a new decade for the media industry, with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group...

• Report The Forrester Wave™: Social Suites, Q4 2019

  The Eight Providers That Matter Most And How They Stack Up

  October 9, 2019 | Jessica Liu

  In our 40-criterion evaluation of social suites providers, we identified the eight most significant ones — Clarabridge, Facelift, Falcon.io, Hootsuite, Khoros, Salesforce, Socialbakers, and...

• Report Derive Earned Media's True Value

  July 2, 2019 | Collin Colburn, Jessica Liu, Tina Moffett

  Marketers know that earned media is valuable, but they can't maximize its full value if they misunderstand what it is or how to measure it. This report helps B2C marketers correctly define earned...

• Report Facebook, Inc.'s Scandals Will Not Doom The Company

  Regulation Will Only Strengthen It In The Short Term

  June 19, 2019 | Jessica Liu

  2018 was a tumultuous year for Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware, and called "Facebook" for the purposes of this...

• Report The State Of Social Advertising

  Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts

  June 19, 2019 | Jessica Liu, Brandon Verblow

  Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and...

• Report Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)

  ForecastView Document

  May 9, 2019 | Brandon Verblow, Jessica Liu

  Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising...

• Report Predictions 2019: Media

  Five Events Will Reshape The Media Industry

  November 7, 2018 | Collin Colburn, Susan Bidel, Joanna O'Connell

  The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...

• Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q2 2018

  April 5, 2018 | Mary Pilecki, Arleen Chien, Susan Bidel

  Advertising technology (adtech) has been a staple for B2C marketers in their efforts to grow brand recognition, acquire customers, and sell products and services. But technologies have evolved, and...