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Report Forrester Analytics: Digital Marketing Tracker, Q4 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report The Digital Transformation Of Video Advertising Arrives
Addressable And Advanced TV Buying Hits The Inflection Point
May 16, 2018 | Jim NailTelevision advertising has resisted the tide of technological change — until now. The ANA/Forrester Q1 2018 US State Of TV And Online Video Advertising Online Survey shows that adoption of...
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Report Master The Mechanics Of Marketing Measurement
Two Measurement Mainstay Approaches That Will Guarantee Better Insights
Despite the progress that B2C marketers have made in marketing measurement maturity, they remain confused and overwhelmed about the numerous measurement techniques and when to use them. In-market...