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  • Report Technographics® Survey Highlights: North American Technographics Telecom and Internet Access Online Survey, Q3 2008

    December 16, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Telecom and Internet Access Online Survey, Q3 2008.

  • Report The State Of Consumers And Technology: Benchmark 2008, Canada

    A Generational Analysis Of Canadian Consumers
    October 31, 2008 | Charles S. Golvin

    This is a graphical analysis of the Canadian consumer market using Forrester's North American Technographics® Benchmark Survey, 2008. It forecasts device and service adoption, and it provides an...

  • Report Cable Voice Brings VoIP Into The Mainstream

    Cablecos Will Claim 80% Of 28.4 Million Residential VoIP Users By 2013
    October 6, 2008 | Sally M. Cohen

    While pure-play and telco voice over IP (VoIP) providers continue to struggle to win subscribers to their over-the-top (OTT) services, cablecos have been wildly successful in bringing VoIP...

  • Report It's Time For Home Server Solution Packages

    Partnerships Are The Top Priority For Home Server Product Strategists
    September 16, 2008 | J. P. Gownder

    The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few...

  • Report Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008

    August 13, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

  • Report An Interactive Marketing Introduction To The State Of Consumers And Technology, 2008

    August 8, 2008 | Christine Spivey Overby

    Consumers of all ages increasingly spend more time engaged with technology. In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, Interactive Marketers...

  • Report Home-Based Businesses Represent A Great Opportunity For PC-Related Products

    Target HBBs As A Special Subsegment Of The Consumer Market
    July 28, 2008 | J. P. Gownder

    Consumer product strategists in the PC market — PCs, PC peripherals, and software — are missing out on a fertile market opportunity: the home-based business (HBB) segment. Long ignored or treated...

  • Report Benchmark 2008: Forecast Growth Of Devices And Access In The US

    North American Consumer Technographics
    July 25, 2008 | Charles S. Golvin

    A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among...

  • Report Benchmark 2008: Gen Y And Gen X Lay Their Digital Home Foundations

    North American Consumer Technographics
    July 21, 2008 | Charles S. Golvin

    Home networks — the foundation of the digital home — continued to grow in penetration in the past year: Today, 22% of North American households have a home network — and that number is growing...

  • Report The State Of Consumers And Technology: Benchmark 2008

    A Generational Analysis Of The North American Benchmark Survey
    July 21, 2008 | Charles S. Golvin, Ted Schadler

    This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...

  • Report The Social Technographics® Of Device Owners

    Devices Should Make Social Connections Beyond Marketing
    July 1, 2008 | Josh Bernoff

    Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average....

  • Report Introducing The Youth TechStyle Segmentation

    Social Shaper Or Budding Bookworm? The Difference Matters To Marketers
    June 26, 2008 | Jacqueline Anderson

    Many companies targeting the youth market are baffled by these unique consumers. The problem starts with an assumption that "youth" is a single market, when in fact there are important differences...

  • Report A Deep Dive Into Europeans' Online Behavior

    Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own
    June 23, 2008 | Joost van Kruijsdijk

    Forrester has surveyed European adults about their technology use for nine years. We track a wide variety of online activities relevant to consumers' daily lives, and we dive deeply into media...

  • Report Home Workers Buy Telecom Services Like Consumers

    Tap The Full Potential Of This Segment With A Prosumer Product Strategist
    June 11, 2008 | Sally M. Cohen

    For many consumers, the office and the home are now one and the same: 9% of North American online adults telecommute for an external employer at least once per week, and another 10% run a business...

  • Report Ambient Technology Gets Into Consumer Homes

    This Amazing Invisible Home Technology Isn't Just For Fridges
    May 8, 2008 | Paul Jackson

    Ambient technology is starting to come out of the lab and concept design stage and is now finding a place with consumers — albeit somewhat geeky ones. Ambient technology offers a complementary...

  • Report Technographics® Survey Highlights: North American Technographics® Consumer Software And Home Office Online Survey, Q1 20

    May 1, 2008 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics® Consumer Software And Home Office Online Survey, Q1 2008. This deck covers what software products...

  • Report Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007

    April 15, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

  • Report Fierce Competition Will Further Drive UK Broadband Growth

    It Will Also Lead To The Industry's No.1 Challenge: Churn
    February 5, 2008 | Pete Nuthall

    Residential broadband in the UK encompasses 56% of all UK households — a little more than 15 million connections at the end of 2007. Despite growth slowing, Forrester sees a further 8 million new...

  • Report Consumer Electronics Get Connected!

    A Series Of New Products, Announcements, And Partnerships Point To Non-PC Devices Finally Joining The Networked World
    February 3, 2008 | Paul Jackson

    Forrester has been talking about the digital home for several years: This vision needs non-PC devices to be connected, otherwise it's just a version of today's home network. Getting multiple...

  • Report Home Servers In The Digital Home

    Windows Home Server Will Accelerate Growth Of A New Product Category
    February 1, 2008 | J. P. Gownder

    Consumers' growing digital assets in the form of music, photos, and video will require backup, management, and streaming. In multiple-PC households, complexity has grown, while backup behavior has...

  • Report Top Consumer Broadband Trends For 2008

    2008 Developments In Broadband Will Deliver Richer Consumer Experiences
    January 28, 2008 | Sally M. Cohen

    During 2007, the US broadband market continued to grow, adding nine million household subscribers; in 2008, growth will persist, but net subscriber adds will drop to only 7.6 million households. As...

  • Report Should You Be In Second Life?

    The Real Business Of Virtual Worlds
    January 9, 2008 | Jaap Favier

    More than 19 million consumers worldwide participate in virtual words like Second Life and Cyworld, or in massive multiplayer games like World Of Warcraft. For marketers, these rich interactive...

  • Report Politics Threaten Germany's Broadband Potential

    It's Historical Lack Of Competition Is Improving, But It Is Still Not Resolved
    January 8, 2008 | Pete Nuthall

    By the end of 2007, there were 16 million German broadband households — more than in any other Western European country — but this equated to only 43% of German households. Forrester predicts a...

  • Report Technographics Survey Highlights: Q1 2007 Asia-Pacific Technographics

    December 27, 2007 | Dia Ganguly

    This highlight deck reviews the key findings from the Q1 2007 Asia Pacific Technographics® Survey. This survey covered questions given to consumers in Asia-Pacific (i.e. Japan, South Korea,...

  • Report Top Consumer Technology Predictions For 2008

    December 27, 2007 | Charles S. Golvin

    In consumer technology, 2007 was clearly the year of the iPhone and Facebook. Apple's foray into the mobile handset market spurred innovation among the Cupertino company's new competitors, gave...