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  • Report Connection: The Spark That Lights Up The European Digital Home

    A Technographics® Data Essentials Document
    August 29, 2011 | Gina Fleming

    With 96% of European online adults using the Internet at least weekly and 99% of European online households having one or more computers (PC, laptop, netbook, iPad, or tablet) at home, the European...

  • Report FaceTime Is The Second Coming Of Video Telephony — Again

    Skype And Others Will Benefit From Apple's New iPhone 4 Hardware
    July 21, 2010 | Ian Fogg

    Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

  • Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

  • Report Technographics® Insight: European Consumer Device Adoption Trends

    July 17, 2009 | Joost van Kruijsdijk

    This Technographics Insight takes a look at consumer device adoption in Europe. It focuses on how device penetration numbers have changed over the past three years, as well as the purchase...

  • Report Portable TV, Not Mobile TV

    Service Providers Should Brand And Sell Their Own Portable TV Devices
    April 23, 2009 | Laurence Meyer

    With very few subscribers as yet and, in the case of broadcast technologies such as DVB-H, high capex, the viability of the cell-phone-centric mobile TV business model is currently being...

  • Report Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008

    August 13, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

  • Report A Deep Dive Into Europeans' Online Behavior

    Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own
    June 23, 2008 | Joost van Kruijsdijk

    Forrester has surveyed European adults about their technology use for nine years. We track a wide variety of online activities relevant to consumers' daily lives, and we dive deeply into media...

  • Report Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007

    April 15, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

  • Report Don't Neglect Technology's Late Adopters

    European Sidelined Citizens Are A Valuable Target Group
    November 26, 2007 | Reineke Reitsma

    Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But...

  • Report Technographics® Survey Highlights: European Technographics Online Youth Survey, Q3 2007

    November 21, 2007 | Joost van Kruijsdijk

    This document highlights some of the main findings from our Q3 2007 Young Online Consumers study.

  • Report Profiling European Internet Avoiders

    August 22, 2007 | Reineke Reitsma

    About 12 million consumers in Europe¿s five key geographies have access to the Internet but never use it. Most of these Internet avoiders live in Southern Europe, but even 2 million British...

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