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  • Report The Increasing Sophistication Of The European Digital Home

    European Consumer Technographics®
    June 26, 2014 | Reineke Reitsma

    The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

  • Report Don't Neglect Technology's Late Adopters

    European Sidelined Citizens Are A Valuable Target Group
    November 26, 2007 | Reineke Reitsma

    Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But...

  • Report Broadband Uptake In Europe

    November 21, 2007 | Reineke Reitsma

    European countries are not at the same level with Internet and broadband adoption. However, when looking at Internet users, the uptake of broadband is more comparable across countries: two-thirds...

  • Report Profiling European Internet Avoiders

    August 22, 2007 | Reineke Reitsma

    About 12 million consumers in Europe¿s five key geographies have access to the Internet but never use it. Most of these Internet avoiders live in Southern Europe, but even 2 million British...

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