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  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report Use Social Technographics® To Better Serve European Audiences

    Know The Social Channels, Tools, And Tactics That Best Resonate With Your Audience
    December 9, 2016 | Samantha Merlivat

    Forrester's Social Technographics help marketers frame their marketing strategy around the social preferences of their target group in terms of the sites they visit, the motivations they have in...

  • Report The State Of Consumers And Technology: Benchmark 2015, Europe

    European Consumer Technographics®
    February 29, 2016 | Reineke Reitsma

    This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

  • Report Build An Engagement Strategy For Europe's Social Snackers

    Aim For Social Depth Marketing And Audience Interaction Habits Using Social Technographics®
    August 6, 2014 | Ryan Skinner

    European online consumers are more reserved in social channels compared with other markets; we say they "snack" in social channels because they treat the channels as interesting but nonessential....

  • Report Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve
    July 7, 2014 | Thomas Husson

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

  • Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • Report Revealing The Social Technographics® Scores Of Global Consumers

    Global Consumer Technographics
    February 20, 2014 | Gina Fleming

    Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should...

  • Report The State Of Consumers And Technology: Benchmark 2012, Europe

    European Consumer Technographics®
    April 8, 2013 | Gina Fleming

    This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology...

  • Report Digital Moms: A Demographic Overview

    European Technographics®
    October 1, 2012 | Reineke Reitsma

    Moms — defined here as European online women ages 18 to 50 who are parents of a child younger than 16 that is living with them — are much like their "non-mom" counterparts when it comes to their...

  • Report Innovate Interactive Healthcare Marketing Without Rocking The Boat

    August 17, 2012 | Darika Ahrens

    Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

  • Report The Splinternet Engagement Index

    Analyzing Your Customers' Engagement Across Touchpoints
    February 6, 2012 | Josh Bernoff

    The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you can't...

  • Report Tap Into Social Media's Unexpected Global Hotspots

    Global Social Media Adoption In 2011 And What Interactive Marketers Should Do About It
    January 6, 2012 | Nate Elliott

    It's no secret that the groundswell has gone global: Internet users all over the planet have embraced social media. But there are strong differences from country to country in how people use social...

  • Report Global Social Media Adoption In 2011

    A Review Of Forrester's Social Technographics® Data From Around The World
    January 4, 2012 | Nate Elliott, Gina Fleming

    Social media has gone global: The majority of online adults in North America, Europe, metropolitan Asia, and Latin America use social media regularly. But usage patterns vary widely by country and...

  • Report Global Mobile Behaviors, 2011

    Global Technographics® Overview: Mobile
    October 19, 2011 | Gina Fleming

    Mobile usage is becoming increasingly prevalent around the globe. The majority of respondents to our surveys in the US, Asia, and Europe own a mobile phone by now, but usage and engagement varies...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy
    August 1, 2011 | Luca S. Paderni

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

  • Report Understanding The Changing Needs Of The European Online Consumer

    An Empowered Report: How Online And Mobile Behaviors Are Changing
    May 17, 2011 | Olesia Klevchuk

    For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. Our trending data shows that while consumers are continuing to expand their online behaviors,...

  • Report Using Facebook As A Content Platform

    Optimize Your Products For Emerging Social Media Channels
    May 6, 2011 | Nick Thomas

    The rise of social networking has been one of the key disruptive trends of the past five years, but content, as well as communication, has driven that growth. Facebook, as the dominant social...

  • Report Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working

    Use SPARC To Create Digital Content Experiences That Users Will Pay For
    February 17, 2011 | Nick Thomas

    Sales of paid digital content have stalled, although consumer demand for many services is still growing. Despite a clear and profound shift in the way we access and consume media content,...

  • Report Digital Natives: The Generation That Music Product Strategy Forgot

    The Case For A Music Product Strategy Reset
    January 14, 2011 | Mark Mulligan

    Digital music product strategy is in urgent need of a reset. While tumbling CD revenues and stuttering digital sales continue to highlight the diminishing relevance of current music products, a...

  • Report Using Social Media To Create Mass Reach

    The 2010 European Peer Influence Analysis Report
    December 8, 2010 | Nate Elliott

    While most marketers struggle to generate reach through their social media marketing programs, a handful have unlocked the secret to finding large audiences: Mass Influencers. Our Peer Influence...

  • Report How News Web Sites Should Use Video

    Using The Online Video Product Scorecard To Identify Best Practice
    December 6, 2010 | Nick Thomas

    Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

  • Report European Social Technographics® 2010

    The Rise Of The Joiners And The Conversationalists
    September 28, 2010 | Nate Elliott

    Social media adoption in Europe continues to grow: 68% of online Europeans now use social technologies each month, up from 61% in 2009. Not only has the use of social networks grown significantly...

  • Report A Global Update Of Social Technographics®

    An Empowered Report: Social Media Growth Is Centered On Social Networking
    September 28, 2010 | Jacqueline Anderson, Josh Bernoff

    While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue...

  • Report Choosing The Right Media Mix 2010: Europe

    From Creating Awareness To The Act Of Purchase
    September 27, 2010 | Kim Le Quoc, Mary Beth Kemp

    Television is still the dominant medium to get messages in front of European consumers, but the Internet is now the primary medium consumers use to research their purchases. Within the digital...

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