Search Results
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Report Now Tech: Marketing Resource Management, Q4 2019
Forrester's Overview Of 32 Marketing Resource Management Providers
You can use marketing resource management (MRM) tools to manage content production processes, operate intuitive workflows for approvals and brand management, and gain visibility into marketing...
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Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019
The Seven Providers That Matter Most And How They Stack Up
September 25, 2019 | Rusty WarnerIn our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...
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Report Now Tech: Cross-Channel Campaign Management, Q2 2019
Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
May 17, 2019 | Rusty WarnerB2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...
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Report The Forrester Wave™: Real-Time Interaction Management, Q1 2019
The 12 Providers That Matter Most And How They Stack Up
February 27, 2019 | Rusty WarnerIn our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems,...
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Report Now Tech: Real-Time Interaction Management, Q1 2019
Forrester's Overview Of 42 RTIM Providers
January 11, 2019 | Rusty WarnerB2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...
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Report The Forrester Wave™: Marketing Resource Management, Q3 2018
The Eight Providers That Matter Most And How They Stack Up
In our 35-criteria evaluation of marketing resource management (MRM) providers, we identified the eight most significant ones — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and...
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Report The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018
The 12 Providers That Matter Most And How They Stack Up
February 13, 2018 | Rusty WarnerIn our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney...