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  • Report The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
    April 5, 2018 | James L. McQuivey, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

  • Report Case Study: ScottishPower Adapts To Customer Needs With RTIM

    April 5, 2018 | Rusty Warner, Arleen Chien

    This case study details how B2C marketers need to prioritize improved customer experiences when making enterprise marketing technology (EMT) investments. ScottishPower (SP) overhauled its EMT...

  • Report Patrón Extends Brand Value Through Innovation With Intelligent Agents

    A Market Leader Agilely Adapts To Consumer Trends Using Amazon's Voice-Controlled Alexa
    November 9, 2016 | Jennifer Wise

    To maintain market leadership, consumer brand heavyweight Patrón is positioning innovation as a key brand tenet to keep pace with its hyper-connected consumers. Part of the strategy? An Amazon...

  • Report Brief: Enterprise Social Listening Best Practices In Asia Pacific

    How Advanced Firms Apply Social Intelligence To Drive Marketing Success
    June 9, 2016 | Clement Teo

    B2C marketing professionals in Asia Pacific apply social listening mainly as a tactic within the confines of reputation monitoring and competitive intelligence. While this approach served them well...

  • Report How To Reach US Investors

    What Different Investor Segments Really Want
    April 10, 2015 | Bill Doyle

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: Forrester's investor segmentation and media consumption data...

  • Report Why US Investors Behave The Way They Do

    Segmenting US Investors, 2015
    April 10, 2015 | Bill Doyle

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: US investors comprise half of all online US adults — a vast...

  • Report Case Study: Singapore Post Makes A Good Start On Social Marketing

    Use The Marketing RaDaR As A Framework For Social Media Tactics
    January 20, 2015 | Clement Teo

    This report provides marketing leaders with a case study examining Singapore Post's use of social marketing to understand and serve local and regional online customers. It unveils the company's...