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  • Report Key Attributes Of An Adaptive Operating Model

    Develop Your Operating Model Around Strategy, Operations, And Leadership
    November 12, 2019 | Gordon Barnett

    Too often organizations view IT transformation purely from a technology perspective. Although it's important to understand how to prioritize technology that boosts customer experiences while...

  • Report The Forrester Wave™: Strategic Portfolio Management For Agile Organizations, Q4 2019

    The Eight Providers That Matter Most And How They Stack Up
    November 5, 2019 | Margo Visitacion

    In our 22-criterion evaluation of strategic portfolio management (SPM) providers for Agile organizations, we identified the eight most significant ones — Aha! Labs, Atlassian, Broadcom, CollabNet...

  • Report Best Practices: Government Cloud Usage

    Tackling Contracts, Culture, And Regulation
    November 4, 2019 | Lauren E. Nelson, Rick Parrish

    There's no such thing as a one-size-fits-all cloud strategy. Government opportunities and constraints differ from those of the private sector in many ways. To identify the top pathways for cloud...

  • Report Predictions 2020: Cloud Computing

    New Hyperscale Alliances, Cloud-Native Innovations, And Security Demands Will Reshape The Cloud Battleground — Again

    More than any other force, cloud computing has reshaped the business technology landscape. In 2020, cloud application, platform, infrastructure, and management vendors will battle fiercely for...

  • Report Predictions 2020: DevOps

    Firms Will Embrace New Customer-Centric Approaches As DevOps Speeds Falter

    DevOps continues to capture hearts and minds. However, with release speeds slowing, it's experiencing an inflection point. To succeed, integrated DevOps teams must perceive this inflection point as...

  • Report Now Tech: eProcurement, Q4 2019

    Forrester's Overview Of 26 eProcurement Providers
    October 21, 2019 | Duncan Jones

    You can use eProcurement platforms to enable employees to buy products and services quickly and safely and increase compliance with sourcing strategies by guiding users to preferred suppliers. To...

  • Report A Practical Guide To Modern Content Strategy

    How Tech Leaders Can Avoid Going Down The Content Rabbit Hole
    October 21, 2019 | Mark Grannan

    Common pitfalls hobble new content projects. Often, digital business leaders try to fix all of the problems; this approach will stall out. Or, they work outside of existing systems and processes;...

  • Report Build A Dynamic Digital Banking Roadmap

    Roadmap: The Digital Banking Strategy Playbook
    October 18, 2019 | Peter Wannemacher

    Digital business leaders at banks are tasked with articulating a vision of the future and a strategic plan for getting there. But moving from vision to action isn't easy, so banks need a roadmap...

  • Report Cloud Powers The Modern Adaptive Enterprise

    Vision: The Cloud Computing Playbook
    October 11, 2019 | Dave Bartoletti

    Cloud is no longer tactical but rather a strategic enabler of connected platform economies. Infrastructure and operations (I&O) leaders must orchestrate cloud ecosystems that link employees,...

  • Report Best Practices: Cloud Governance

    Processes: The Cloud Computing Playbook
    October 9, 2019 | Andras Cser, Lauren E. Nelson

    Transitioning workloads and data to the cloud is unstoppable — but the most difficult question is how to govern the process so you have a predictable, accountable, and scalable transition that...

  • Report European Tech Market Outlook For 2019 To 2020

    Continued Weak Economic Growth Holds Back The Value Of Technology
    October 9, 2019 | Andrew Bartels

    European CIOs should expect more challenging economic conditions in 2019 and especially in 2020, which will constrain tech budget growth. CIOs in the UK and Italy should brace for tech budget cuts:...

  • Report How To Succeed With Marketplace Business Models In Financial Services

    Hint: Build A Collaborative Business Model Strategy
    October 8, 2019 | Jacob Morgan

    The financial service industry is not immune to platform-driven change, of which the marketplace approach is the most likely winner. This report distills best practices from firms at the forefront...

  • Report Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward

    Assessment: The Omnichannel Advertising Playbook
    October 2, 2019 | Joanna O'Connell

    B2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity...

  • Report Make Customer Lifetime Value Your Polaris For Long-Term Growth

    This Customer-Obsessed Metric Brightens The Path To Profitability
    September 26, 2019 | Brandon Purcell, Allison Snow

    Customer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data...

  • Report How To Calculate Customer Lifetime Value For Your Business

    Choose Your Own CLV Adventure From Four Different Approaches
    September 26, 2019 | Brandon Purcell, Allison Snow

    Customer lifetime value (CLV) is a crucial metric for companies because it allows them to predict the future profitability of their customers, yet firms struggle to calculate it. This report...

  • Report The Future Of Small Business Banking

    Bank Brands Will Fade As Their SME Products Become Components In Other Companies' Ecosystems
    September 24, 2019 | Peter Wannemacher

    Banking for small- and medium-sized businesses is being disrupted by dozens of new entrants such as MYbank, Square, Stripe, Tide, and Xero that offer small- and medium-sized enterprises (SMEs) a...

  • Report Spark Sustainable Innovation With The Right Transformation Partner

    Applying The Forrester Wave™: Global Digital Business Transformation Accelerators, Q1 2019
    September 12, 2019 | Nigel Fenwick

    A strong transformation partner will help your firm disrupt your industry by using technology in unique ways to create a sustainable advantage. Choosing the right one depends on the capabilities...

  • Report Build A Business Case For Social Media’s Value To The Enterprise

    Business Case: The Social Marketing Playbook
    September 9, 2019 | Jessica Liu

    When marketers disregard crafting a strong business case for their social media investments, they struggle to prove social media's value. Creating a business case enables marketers to gain...

  • Report Connected Solutions Are A Catalyst For Tech-Driven Innovation

    Learn From Telcos And Network Infrastructure Vendors About Innovations For Networked Solutions
    August 30, 2019 | James Staten, Dan Bieler

    Customers increasingly expect products and services that interact with them continuously and that get updated regularly. Smart posters, predictive maintenance, industrial automation, autonomous...

  • Report Embrace Decentralized Decision Making, But Keep Planning Holistic

    Processes: The Agile Software Leadership Playbook
    August 23, 2019 | Margo Visitacion

    For a few years now, enterprise decision makers have most often listed improving customer experience (CX), growing revenue, or reducing costs as their top priority. Changing customer demands mean...

  • Report Use Objectives And Key Results To Build A Better Strategic Product Portfolio

    Benchmarks: The Agile Software Leadership Playbook
    August 23, 2019 | Margo Visitacion

    Customer-focused organizations continue to struggle with how to measure the impact of programs. Traditional key performance indicators (KPIs) don't give them enough visibility into portfolio...

  • Report Now Tech: Strategic Portfolio Management For Agile Organizations, Q3 2019

    Tools And Technology: The Agile Software Leadership Playbook
    August 23, 2019 | Margo Visitacion

    You can use strategic portfolio management (SPM) for Agile organizations to build enterprise road maps, prioritize product investments, and plan team capacity. But to realize these benefits, you'll...

  • Report Agile Software Leadership Drives Customer-Obsessed Company Success

    Executive Overview: The Agile Software Leadership Playbook
    August 23, 2019 | Margo Visitacion

    More than ever before, companies are under pressure to deliver continuous value to their customers, and Agile delivery practices have become part of the mainstream as a result. But it's becoming...

  • Report The Agile Enterprise Emphasizes Practice Over Process

    Vision: The Agile Software Leadership Playbook

    Organizations are scrambling to deliver outstanding digital customer experiences that fuel business growth. Agile delivery practices are now mainstream, but to drive true business differentiation,...

  • Report CMO-CIO Collaboration: Resolving The Paradox

    The Relationship Destined To Maximize Your Business
    August 20, 2019 | Thomas Husson

    Growing customer expectations and the accelerating pace of innovation force CMOs to work closely with their CIO counterparts. While relying on external cloud vendors and investing in shadow IT...

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