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  • Governance Risk & Compliance (GRC)
  • Consumer Technographics
  • B2C Marketing

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The Governance, Risk, And Compliance Playbook For 2020

Take On More Business Risk Using A World-Class GRC Program

Governance, risk, and compliance (GRC) programs give organizations the confidence to take the business risks that drive innovation and competitive advantage. Yet too many organizations lack...

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  • Report Introducing Forrester's Consumer Privacy Segmentation — EU

    January 25, 2018 | Enza Iannopollo, Gina Fleming

    In this report, we apply Forrester's Consumer Privacy Segmentation to our Empowered Customer Segmentation in the EU-5 — France, Germany, Italy, Spain, and the UK — to understand how privacy...

  • Report The Values-Based Consumer

    A Technographics® 360 Report Using Survey, Social Listening, And Qualitative Data
    April 6, 2017 | Anjali Lai

    Consumer decision making is changing: Shoppers increasingly evaluate products and brands based on a company's ethics and values. Empowered customers, marked by their sophisticated digital behavior,...

  • Report Social Media Marketing For Financial Services

    How To Navigate The Regulatory Minefield And Build Effective Social Media Programs
    September 7, 2010 | Nate Elliott

    Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns...

  • Report Green Marketing Will Grow In 2009

    Successful Green Strategies Save Costs And Generate Additional Revenues
    July 16, 2009 | Steven Noble

    Does green marketing still matter? With consumer concern for the environment, standards and regulations changing, and the ability for organizations to save by being green, green strategies are more...

  • Report Making The Case For Environmentally And Socially Responsible Consumer Products

    A Small But Lucrative Group Of Consumers Will Pay More For Green Or Socially Responsible Products
    March 6, 2009 | Sally M. Cohen

    Most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions — including taking into account whether a company treats its...

  • Report Exploiting Europeans' Green And Ethical Agendas

    It's Time For Consumer Product Strategists To Pursue Consumers Concerned With "Green" Issues
    January 14, 2009 | Paul Jackson

    European consumers report a high level of concern around environmental issues — but in many cases, this concern results in little action aside from recycling trash and reusing shopping bags....

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