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  • Governance Risk & Compliance (GRC)
  • Consumer Technographics
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The Governance, Risk, And Compliance Playbook For 2020

Take On More Business Risk Using A World-Class GRC Program

Governance, risk, and compliance (GRC) programs give organizations the confidence to take the business risks that drive innovation and competitive advantage. Yet too many organizations lack...

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  • Report The Forrester Privacy And GDPR Maturity Model

    Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally....

  • Report Brief: Protect Employees And Customers From Malvertising

    December 2, 2015 | Kelley Mak

    Malvertising is one of the security threats creating the latest buzz. Using the mechanics of the advertising ecosystem to their advantage, attackers are serving malware to users through web...

  • Report Mobile And Social Technologies Come Late To Wealth Management

    Younger Generations Are Just The First Wave Of Mobile and Social Adopters
    June 8, 2011 | Bill Doyle

    To date, traditional investment and life insurance firms have been insulated from the disruptive forces of mobile and social technologies because their best clients are older. In countries around...

  • Report eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing

    eBusiness Has A Key Role In The Understanding And Usage Of Social Media
    September 15, 2010 | Brad Strothkamp

    Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media...

  • Report What US Direct Banks Need To Do To Win Checking Account Customers

    New Financial Regulations Give Direct Banks An Unprecedented Opportunity
    September 15, 2010 | Brad Strothkamp

    Direct banks — banks with few or no branches — have exhibited their dominance over the last five or six years in getting consumers to move billions of dollars of assets into high-yield savings...

  • Report Social Media Marketing For Financial Services

    How To Navigate The Regulatory Minefield And Build Effective Social Media Programs
    September 7, 2010 | Nate Elliott

    Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns...

  • Report Technographics® Survey Highlight: Canadian Online Trust and Mobile Banking

    North American Technographics® Financial Services, Media, And Marketing Online Survey, Q3 2009 (Canada)
    December 24, 2009 | Corina Matiesanu

    This highlight deck summarizes the key findings related to online trust and mobile banking from the North American Technographics Financial Services, Media, And Marketing Online Survey, Q3 2009...

  • Report Investment Firms Can't Ignore Social Technologies

    November 30, 2009 | Bill Doyle

    No major US investment firm has used social technologies like discussion boards to build an open investor community. But social media adoption is galloping forward, especially among online traders...

  • Report eBusiness Is The Right Channel To Go Green

    Leverage Your eBusiness To Customer And Employee Green Behavior
    September 8, 2009 | Chad Mitchell

    Consumers are being bombarded with green messaging online, in print, and on TV. Repositioning a brand to be greener is a top planning activity among marketers. Firms are trying to tap into the...

  • Report Green Marketing Will Grow In 2009

    Successful Green Strategies Save Costs And Generate Additional Revenues
    July 16, 2009 | Steven Noble

    Does green marketing still matter? With consumer concern for the environment, standards and regulations changing, and the ability for organizations to save by being green, green strategies are more...

  • Report Security And Data Management: What The Global eCommerce Leader Needs To Know

    An Ever-Increasing Set Of Regulations And Standards Drives Complexity
    April 23, 2009 | Brian K. Walker

    Security and data compliance are issues that can be easily ignored in the face of the next product launch or marketing campaign. But global eCommerce leaders need to take control of these issues...

  • Report Technographics® Insight: How Do US Consumers View The Role of Government Regulation With Their Primary Bank?

    April 2, 2009 | Andrew Peach

    This Technographics Insight takes a look at how US online consumers view the role of government regulation in the relationship with their primary bank provider.

  • Report Making The Case For Environmentally And Socially Responsible Consumer Products

    A Small But Lucrative Group Of Consumers Will Pay More For Green Or Socially Responsible Products
    March 6, 2009 | Sally M. Cohen

    Most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions — including taking into account whether a company treats its...

  • Report In Search Of Green Technology Consumers

    Why Tech Marketers Should Target This Emerging Segment
    November 30, 2007 | Christopher Mines

    A distinct segment of green technology consumers ready to put their dollars behind eco-friendly product choices is becoming visible. Forrester's Technographics® surveys reveal that consumers who...

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