Search Results
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Report The European Consumer Tech Stack
Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The Future Of Telecoms: From Endangered Species To Digital Service Providers
The Changing Value Contribution Of Telcos In Digital Ecosystems
July 2, 2018 | Dan BielerDigital is affecting the telco market. More than ever before, telcos are embracing new technologies and experimenting with new business concepts. This, in turn, creates opportunities for enterprise...
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Report The US Customer Experience Index, 2018
How Brands Build Loyalty With The Quality Of Their Experience
June 19, 2018 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 287 brands across 19 industries in the US Customer...
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Report The Consumer Tech Stack
Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...
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Report Telecom Operators Must Embrace The Data Economy
Network Traffic Data Fuels Rich Insights Services
March 28, 2018 | Jennifer Belissent, Ph.D.For many telecom operators, data strategy means selling subscribers more download capacity — upgrades from basic data plans to unlimited access to beIN Sports, Netflix, and YouTube. But this...
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Report Asia Pacific Tech Market Outlook For 2018 To 2019
Solid Economic Growth And Cloud Adoption Support 6% Growth In 2018 And 5% In 2019
In most cases, CIOs in the Asia Pacific region will be able to expand their tech budgets at a faster rate as we move into 2018. Tech budgets in the region will continue to shift toward software and...
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Report India Tech Market Outlook, 2018 To 2019
India Will Go Through A Phase Of Cautious Spending In 2019
January 23, 2018 | Ashutosh SharmaIndia's economy is a story of fits and starts. Firms expect the pro-business government to take up aggressive reforms to fast-track economic growth. However, major reforms like demonetization and...
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Report China Tech Market Outlook, 2018 To 2019
Technology Investment In Digital Innovation And Ecosystem Expansion Remains Strong As China Reforms
January 16, 2018 | Charlie DaiTechnology spending in China will reach $234 billion in 2018 as the Chinese government and enterprises further drive necessary reforms by investing in technologies for digital innovation and...
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Report The Global Tech Market Outlook For 2018 To 2019
Continued Tech Growth Will Peak In 2018 At 5.1% In Constant Currencies
January 5, 2018 | Andrew Bartels2017 turned out to be a more positive year for global economies and tech markets than we had expected at the start of the year. 2018 will continue that trend, but concerns about the outlook will...
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Report European Tech Market Outlook By Country, 2017 To 2018
Mixed Prospects, With Slightly Better Overall Growth In 2018
Western and Central Europe is often viewed as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report offers our outlook...
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Report Quick Take: Innovate Around The Death Of Net Neutrality
With Internet Providers Free To Build Slow And Fast Lanes, Design Around Cost And Bandwidth Uncertainty
The US Federal Communications Commission (FCC) has repealed the 2015 regulations requiring equal treatment for all internet traffic, commonly known as net neutrality. If they choose, carriers can...
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Report The 2018 Outlook For US Industries And Their Tech Budgets
Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging
December 13, 2017 | Andrew BartelsAs CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in...
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Report Forrester Data Global Business Technographics® Security Survey, 2017: Overview
A Business Technographics Presentation
December 4, 2017 | Ryan HallidayThis report is our overview of global security decision makers’ goals and concerns, cloud security sourcing strategies, breaches, and the risks surrounding emerging technology and the internet of...
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Report Case Study: Giffgaff Turns Customers Into Members Of Its Community Business Model
The Community Business Model Helps Drive Innovation And Successful Customer Engagement
November 3, 2017 | Dan BielerUK-based mobile virtual network operator (MVNO) giffgaff has found that using a community-based business model delivers business benefits. The operator actively involves customers in running the...
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Report Understanding The Cloud Services Provider Landscape
Landscape: The Cloud Computing Playbook
With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...
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Report OpenStack Fights To Defend Its Claim As A Standard
Its Future Sits Quietly Within Your Private Cloud, Outside The US, And Among Telecommunications Providers
OpenStack became a cloud platform standard in 2013. Since then, it has evolved and reached a less eventful stage of its life, losing some of its early momentum and vocal proponents but gaining new...
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Report Drive Business Growth With Great Customer Experience, 2017
The Upside Of Investing In CX For 17 Industries
Many customer experience (CX) pros find it hard to show the connection between improving CX and making a business impact. That's why Forrester built models that demonstrate how CX improvements...
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Report Midyear Global Tech Market Outlook For 2017 To 2018
Global Tech Purchases Will Exceed $3 Trillion For The First Time
September 25, 2017 | Andrew BartelsIf 2016 was a year of political and economic disruption, with the Brexit vote in the UK and the election of Donald Trump in the US, 2017 has been a return to normality. As fears have abated and the...
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Report The Canada Customer Experience Index, 2017
How Brands Build Loyalty With The Quality Of Their Experience
August 28, 2017 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index...
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Report The Future Of Enterprise Mobility
Three Technologies That Create A Productive Mobile Employee Experience
When it comes to enterprise mobility, I&O pros have focused heavily on delivering apps to workers — and are missing the real opportunity to mobilize workers. While some apps are vital to employee...
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Report European Tech Market Outlook For 2017 To 2018
The Cloud Will Accelerate BT, While Firms Maintain A Cautious Approach To Tech Spending
In the age of the customer, CIOs of European businesses and governments must balance concerns about the slow-growth business environment against the importance of investing in technologies to help...
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Report The US Customer Experience Index, 2017
How Brands Build Loyalty With The Quality Of Their Experience
August 1, 2017 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 314 brands across 21 industries in the US CX Index. We...
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Report Adapt Your Network Strategy To Thrive In A Shifting Ecosystem
Old And New Players Disrupt Standards And Solutions In The Communication Market
July 28, 2017 | Sophia I. Vargas, Andre KindnessBusinesses increasingly depend on cloud to help deliver differentiated services to customers. As a consequence, rampant adoption of new infrastructure platforms has changed the composition of the...
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Report The Canadian Tech Market Outlook For 2017 To 2018
Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...
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Report Huawei Is Unifying Its Cloud Strategy But Must Strengthen Its Software
The Firm Still Needs To Improve Analytics, AI, Automation, And Orchestration
CIOs can no longer see Huawei as just a telco equipment provider. In 2016, Huawei's annual revenue grew by 32% to US$75 billion, 59% of which came from outside of China — making it the largest...