Search Results
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Report Now Tech: Location Intelligence Technologies, Q3 2019
Forrester's Overview Of 34 Location Intelligence Technology Providers
You can use location intelligence technology to make sense of big spatial and customer location data; democratize advanced spatial insights; and scale intelligent business decisions, actions, and...
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Report The Canada Customer Experience Index, 2019
How Brands Build Loyalty With The Quality Of Their Experience
July 15, 2019 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all 161 brands across 14 industries in the Canada Customer Experience...
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Report Notifications In Regulated Industries: Healthcare
This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging
Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...
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Report Forrester Analytics: Online Population Forecast, 2019 To 2024 (Global)
ForecastView Document
In 2018 we hit a major milestone as the global online population crossed the quintessential 50% mark. This report shows which regions lead and trail in adoption, it forecasts the online population...
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Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?
Make Smart Choices Rather Than Following The Crowd
Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...
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Report Use In-App Messaging To Drive App Updates
Screen-Shot Examples Of In-App Messaging Highlight Best Practices
April 5, 2019 | Julie A. AskOne of the most frequently asked questions Forrester receives from mobile app product owners is, “What do I need to do to drive app updates?” In-app messaging is one method. Progressively urgent...
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Report The Canada Customer Experience Index, 2018
How Brands Build Loyalty With The Quality Of Their Experience
March 4, 2019 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 184 brands across 17 industries in the Canada Customer...
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Report Prepare For Blockchain's Impact On The Telecommunications Sector
Distributed Ledger Technology Offers The Potential For New Services And Efficiencies For Telcos And Their Customers
February 15, 2019 | Dan BielerThe telecommunications sector has been slow to embrace the opportunities of distributed ledger technology, AKA blockchain. This follower approach is risky: The emerging virtualization of network...
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Report Join The Progressive Web App Movement
Apple's On Board To Help You Build A Mobile Website That Combines The Frictionlessness Of The Web With The Experience Of An App
February 12, 2019 | Ted SchadlerNow that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart, Starbucks, and West Elm in the...
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Report It's Time To Make Every Web Application A Progressive Web App
Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App
The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps...
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Report What To Consider When Exploring Passive Optical LAN
Make Accurate Comparisons With Traditional LANs When Building Your Next Network Design
January 31, 2019 | Andre KindnessThe impact of digitalization and smart offices has raised businesses' concerns about energy consumption around the globe. Some vendors are pitching passive optical LAN (POL) as a way to save up to...
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Report Understanding The Cloud Services Provider Landscape
Landscape: The Cloud Computing Playbook
With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...
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Report China Tech Market Outlook, 2019 To 2020
2019 Will Be A Year Of Rebalancing For China's Decision Makers
January 15, 2019 | Charlie DaiTechnology spending in China will reach US$256 billion in 2019 as the Chinese government and enterprises leverage digital technologies to further drive reforms and transformations. This report...
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Report Beyond The Map With Location Intelligence
Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession
The opportunity to analyze your business and customers' location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented...
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Report Make Room For The Autonomous Edge In Your IoT Strategy
Understand The Different Types Of Edge And How They'll Shape Your IoT Initiatives
December 12, 2018 | Paul Miller"The edge" is important in internet of things (IoT) deployments, but different domains (and vendors) offer contradictory explanations for what it is and why it demands your attention. This report...
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Report The Forrester Wave™: Location Intelligence Platforms, Q4 2018
Tools And Technology: The Digital Intelligence Playbook
In our 27-criterion evaluation of location intelligence platforms providers, we identified the eight most significant ones — CARTO, Esri, Galigeo, MapLarge, Near, Oracle, Pitney Bowes, and Ubimo —...
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Report The Metropolitan Indian Consumer Tech Stack
Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report European Tech Market Outlook By Country, 2018 To 2019
Benelux And The Nordic Nations Lead, While The Big Four Sputter With Weakening Economies
October 18, 2018 | Andrew Bartels, Nate MeneerPeople often view Western and Central Europe as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report details...
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Report The Metropolitan Chinese Consumer Tech Stack
Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The Australian Consumer Tech Stack
Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report How Customer Experience Drives Business Growth, 2018
The Revenue And Business Growth Impact Of Investing In CX For 18 Industries
Many customer experience (CX) pros find it hard to show the business impact of improving CX. That's why Forrester built industry-specific models that demonstrate how CX improvements drive growth...
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Report The European Consumer Tech Stack
Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The Future Of Telecoms: From Endangered Species To Digital Service Providers
The Changing Value Contribution Of Telcos In Digital Ecosystems
July 2, 2018 | Dan BielerDigital is affecting the telco market. More than ever before, telcos are embracing new technologies and experimenting with new business concepts. This, in turn, creates opportunities for enterprise...
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Report The US Customer Experience Index, 2018
How Brands Build Loyalty With The Quality Of Their Experience
June 19, 2018 | Rick ParrishHow well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 287 brands across 19 industries in the US Customer...
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Report The Consumer Tech Stack
Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
April 5, 2018 | James L. McQuivey, Gina FlemingHumans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...
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