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The B2B Marketing Playbook For 2019

Turn B2B Marketing Into A Customer-Obsessed Organization

The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...

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  • Report Increase The Payoff For B2B Events With Digital Immersion

    Four Digital Best Practices Make Events More Contextual And Engaging
    January 4, 2017 | Laura Ramos

    In a post-digital world, business-to-business (B2B) buyers expect fluidity between digital and physical experiences. Representing the largest chunk of the marketing budget, events fail to take full...

  • Report Combine Social And Mobile To Build B2B Customer Relationships

    How B2B Interactive Marketers Can Drive Engagement, Not Just Leads
    April 2, 2012 | Michael Greene

    B2B interactive marketers today are tasked with more than just building lead pipelines — they must also work alongside sales teams to build deeper customer relationships. Increasingly, B2B...

  • Report B2B Marketing Trends And Predictions For 2012

    February 21, 2012 | Jeff Ernst

    Last year, B2B CMOs were challenged with increasing marketing's impact on revenue, adapting to rapidly changing buyer behaviors, and delivering exceptional customer experiences. In 2012, they will...

  • Report Five Easy Improvements For B2B Financial Services Interactive Marketers

    Tackle The Low-Hanging Fruit To Maximize 2012 Budgets
    December 13, 2011 | Michael Greene

    Business-to-business (B2B) financial services interactive marketers will likely feel the squeeze in 2012 as they look to deliver improved performance with limited budget growth. While this economic...

  • Report Is Mobile Right For B2B Marketing?

    January 26, 2011 | Michael Greene

    Although B2B marketers have been historically cautious of emerging media channels, 45% of B2B marketers believe that mobile marketing's effectiveness will increase in upcoming years. As B2B...

  • Report Testing Emerging Media: A B2B Framework

    September 21, 2010 | Michael Greene

    B2B marketers are beginning to introduce new digital tools like social media, mobile, and online video into their marketing mix. Nonetheless, many B2Bs lack a clear process for prioritizing and...

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