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The Marketing Measurement And Insights Playbook For 2019
Cross-Channel Attribution Puts The Science In Marketing Measurement
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward actively analyzing those past results to guide future plans. To make this...
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Report The Mechanics Of Trust
Processes: The Customer Trust And Privacy Playbook
December 20, 2018 | Fatemeh KhatiblooIn today's always-on world of modern marketing, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a...
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Report Right Your Privacy Ship Before It Capsizes
Benchmarks: The Customer Trust And Privacy Playbook
B2C marketers have gotten overzealous in their quest for hyperpersonalization with their collection and use of consumers' data, and now it's costing them their customers' trust. After years of...
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Report Consumer Data: Beyond First And Third Party
Decoding The Value Of Four Consumer Data Types
July 3, 2017 | Fatemeh KhatiblooConsumer data used to be pretty simple. There was first-party data you collected in the course of doing business, and there was third-party data from brokers and aggregators. But that was before...