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  • Marketing Measurement
  • Differentiate with digital

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The Marketing Measurement And Insights Playbook For 2019

Embrace A Unified Marketing Measurement Standard

Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward actively analyzing those past results to guide future plans. To make this...

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  • Report Define Your Social Media Maturity To Advance Your Social Marketing

    Assessment: The Social Marketing Playbook
    May 28, 2019 | Jessica Liu

    B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. Read this report to learn about the...

  • Report Research Round-Up: Artificial Intelligence For Marketers

    March 28, 2019 | Brigitte Majewski, Stephanie Liu

    Marketing technology (martech) and advertising technology (adtech) vendors offer a plethora of promises on how artificial intelligence (AI) can automate marketing processes. But the road to AI is...

  • Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    December 6, 2018 | Mark Grannan, Danielle Jessee

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • Report Q&A: Everything Marketers Need To Know About Match Rates

    June 1, 2018 | Susan Bidel

    Match rates are the metric used in onboarding to measure the quality of a marketer's first-party data as compared to onboarders' truth sets. Because these rates can vary from vendor to vendor,...

  • Report Master The Mechanics Of Marketing Measurement

    Two Measurement Mainstay Approaches That Will Guarantee Better Insights
    December 21, 2017 | Tina Moffett, Jim Nail

    Despite the progress that B2C marketers have made in marketing measurement maturity, they remain confused and overwhelmed about the numerous measurement techniques and when to use them. In-market...

  • Report Exercise Complete Control To Maximize Media ROI

    October 27, 2017 | Susan Bidel

    Digital media buying has evolved through a process of testing and learning, which inevitably leads to mistakes in strategies, tactics, and partnerships. B2C marketing professionals: Don't let these...

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