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Report Executive Q&A: iPads And Tablets
Consumer Product Strategists' Critical Questions Answered
January 13, 2011 | Sarah Rotman EppsIn the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...
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Report Smartphone Platforms Need A Branding Reset
US Consumers Have Little Clue About Their Phone's Software
September 1, 2010 | Charles S. GolvinIn the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...