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  • Report The Increasing Sophistication Of The European Digital Home

    European Consumer Technographics®
    June 26, 2014 | Reineke Reitsma

    The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

  • Report The Internet Of Things Comes Home, Bit By Bit

    Digital Homes Will Get Smart In Small Steps
    December 23, 2013 | Frank Gillett

    The connected world's tendrils are expanding far and wide to gear like farm equipment and parking meters, yet most consumers' homes remain a simple endpoint of connectivity whose intelligence is...

  • Report Connection: The Spark That Lights Up The European Digital Home

    A Technographics® Data Essentials Document
    August 29, 2011 | Gina Fleming

    With 96% of European online adults using the Internet at least weekly and 99% of European online households having one or more computers (PC, laptop, netbook, iPad, or tablet) at home, the European...

  • Report The Transformation Of Sourcing Depends On Its Ability To Empower Employees

    An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology
    December 2, 2010 | Christopher Andrews

    A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by...

  • Report FaceTime Is The Second Coming Of Video Telephony — Again

    Skype And Others Will Benefit From Apple's New iPhone 4 Hardware
    July 21, 2010 | Ian Fogg

    Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

  • Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

  • Report Technographics® Survey Highlights: Home Networks And Digital Homes In Europe

    May 12, 2010 | Olesia Klevchuk

    This highlight deck summarizes the key findings related to home networks and the digital home from Forrester's European Technographics Consumer Technology Online Survey, Q4 2009.

  • Report Technographics® Survey Highlights: Device Adoption And Netbooks

    September 21, 2009 | Corina Matiesanu

    This highlight deck summarizes the key findings related to device ownership from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the second survey highlight in a series from...

  • Report Technographics® Insight: European Consumer Device Adoption Trends

    July 17, 2009 | Joost van Kruijsdijk

    This Technographics Insight takes a look at consumer device adoption in Europe. It focuses on how device penetration numbers have changed over the past three years, as well as the purchase...

  • Report Portable TV, Not Mobile TV

    Service Providers Should Brand And Sell Their Own Portable TV Devices
    April 23, 2009 | Laurence Meyer

    With very few subscribers as yet and, in the case of broadcast technologies such as DVB-H, high capex, the viability of the cell-phone-centric mobile TV business model is currently being...

  • Report Technographics® Survey Highlights: European Consumer Technology Online Survey, Q4 2008

    March 4, 2009 | Olesia Klevchuk

    This highlight deck summarizes the key findings from Forrester¿s European Consumer Technology Online Survey, Q4 2008. This deck covers Home Networks, Internet connection outside of home, and...

  • Report Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008

    August 13, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

  • Report A Deep Dive Into Europeans' Online Behavior

    Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own
    June 23, 2008 | Joost van Kruijsdijk

    Forrester has surveyed European adults about their technology use for nine years. We track a wide variety of online activities relevant to consumers' daily lives, and we dive deeply into media...

  • Report Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007

    April 15, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

  • Report Consumer Electronics Get Connected!

    A Series Of New Products, Announcements, And Partnerships Point To Non-PC Devices Finally Joining The Networked World
    February 3, 2008 | Paul Jackson

    Forrester has been talking about the digital home for several years: This vision needs non-PC devices to be connected, otherwise it's just a version of today's home network. Getting multiple...

  • Report Don't Neglect Technology's Late Adopters

    European Sidelined Citizens Are A Valuable Target Group
    November 26, 2007 | Reineke Reitsma

    Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But...

  • Report Broadband Uptake In Europe

    November 21, 2007 | Reineke Reitsma

    European countries are not at the same level with Internet and broadband adoption. However, when looking at Internet users, the uptake of broadband is more comparable across countries: two-thirds...

  • Report Technographics® Survey Highlights: European Technographics Online Youth Survey, Q3 2007

    November 21, 2007 | Joost van Kruijsdijk

    This document highlights some of the main findings from our Q3 2007 Young Online Consumers study.

  • Report Profiling European Internet Avoiders

    August 22, 2007 | Reineke Reitsma

    About 12 million consumers in Europe¿s five key geographies have access to the Internet but never use it. Most of these Internet avoiders live in Southern Europe, but even 2 million British...

  • Report Social Computing: The Role Of Telcos In User-Generated Content

    August 21, 2007 | Niek Van Veen, Paul Jackson

    Are telco attempts to break into content services misguided? No, telcos can use these content services to shore up consumer relationships, drive demand, maintain the value of communication...

  • Report Picture This: Europeans And Their Digital Photos

    How Are Digital Image Capture Devices And Storage And Reproduction Services Faring With European Consumers?
    June 8, 2007 | Paul Jackson

    Digital photography is now a mainstream activity for around half of European consumers, with ownership of camera phones catching up fast — although generally not primarily for taking pictures. Huge...

  • Report HDTV Finally Hits Europe

    Consumer Interest Surges — Adoption Gradually Follows
    May 1, 2007 | Paul Jackson

    For a variety of geographic and technical reasons, it has taken some time for HDTVs to get into European consumers' homes, but the market is finally taking off. The early adopters are...