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  • Report Case Study: Prudential Put Customers First And Revitalized Its Business Performance

    Scale Customer Experience Quick Wins To A Total Business Makeover
    January 26, 2018 | Tom Mouhsian

    Creating a vision for customer centricity as a strategic company objective is easy; executing a wide-ranging transformation program to enable customer centricity is much harder. Prudential is at an...

  • Report Case Study: DBS Bank Fosters A Customer-Led Innovation Culture

    Multidisciplinary Programs Help Employees Become Digital Innovators
    April 5, 2016 | Frederic Giron

    Rapid, customer-led innovation is critical to remaining relevant in the age of the customer, but most organizations suffer from innovation inertia. Overcoming this inertia requires an organization...

  • Report Perspectives On Asia's BT Journey

    Insights From Asian CIOs At Forrester's CIO Summit APAC 2012
    October 18, 2012 | Clement Teo

    CIOs in Asia face an inconvenient truth: transform or be overwhelmed by the forces of change. These forces include the consumerization of IT, "everything-as-a-service," enterprise mobility, big...

  • Report Get To Know Your 2010 Business Analysts

    January 31, 2011 | Mary Gerush

    In Q3 2010, Forrester Research and the International Institute of Business Analysis (IIBA) partnered to survey 1,461 business analysts (BAs), systems analysts, software requirements engineers, and...

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