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  • J. P. Gownder
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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users
    September 7, 2010 | J. P. Gownder

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

  • Report How Generations Are Using Their Home PCs, 2007

    January 8, 2008 | J. P. Gownder

    What are consumers using their home PCs for, and how does this differ across generations? We looked at photo, video, music/audio, home productivity, and work-related activities.

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