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• Report The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

  Tools And Technology: The Enterprise Marketing Technology Playbook

  February 13, 2018 | Joe Stanhope

  In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...

• Report Vendor Landscape: Cross-Channel Campaign Management

  Choose The Right CCCM Solution To Drive Customer Obsession

  March 27, 2017 | Rusty Warner

  Forrester evaluated 15 suppliers in "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016," a good starting point for B2C marketers looking to make cross-channel campaign management...