Search Results
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Report Quick Take: Dell's Nutanix Partnership Escalates The Hyperconvergence Vendor War
Witness The Beginning Of A New Era In Infrastructure Convergence
June 24, 2014 | Henry BaltazarDell's new original equipment manufacturer (OEM) partnership with hyperconvergence pioneer Nutanix adds a disruptive element to its portfolio that will help you design and deliver services more...
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Report Evaluate Your Channel Partner Loyalty Initiative
Tips For Improving Your Return On Loyalty Investment
May 31, 2013 | Jonathan SilberIn 2012, Forrester surveyed channel professionals to get a pulse on the progress vendors are making toward successfully building channel partner loyalty programs. The results show that the majority...
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Report The 15 Rules For Cracking The SMB Market
New SMB Realities Require New Go-To-Market Approaches
May 16, 2011 | Tim HarmonAs big as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT spend, only a handful of tech vendors have penetrated it with what can be deemed success. Based...
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Report Services-Led Solutions Reshape The Security Market
Redefining Your Competition, Partners, And Value Proposition When Everyone's A Security Vendor
April 28, 2011 | Jonathan Penn, Heidi SheyThe IT security market is about to undergo a significant transformation toward becoming a services-led market. Several disruptive trends are overwhelming end user IT security practices, and the...
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Report Getting Product Ideas Past Stage One
Why The Validation Process Is Critical To Product Strategy Success
April 15, 2011 | Doug Williams"Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...
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Report Smartphone Trends 2011
In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products
January 27, 2011 | Ian FoggIn 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will become...
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Report Market Overview: Co-Creation Vendors 2011
An Introduction For Consumer Product Strategy Professionals
January 24, 2011 | Doug WilliamsAre you interested in implementing social co-creation engagements that move beyond Facebook, Twitter, and the occasional outreach to consumers via the corporate blog? If the answer is yes, a...
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Report Executive Q&A: iPads And Tablets
Consumer Product Strategists' Critical Questions Answered
January 13, 2011 | Sarah Rotman EppsIn the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...
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Report Tablets Will Grow As Fast As MP3 Players
Winning Tablet Product Strategies Will Exploit Both Apps And Browsers
January 4, 2011 | Sarah Rotman EppsProduct strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data...
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Report Case Study: Ford Pursues Co-Creation With An Ideation Site
An Empowered Report: A Social Co-Creation Case Study
September 24, 2010 | Doug WilliamsEarlier this year, Ford launched a social co-creation site called "Your Ideas," which is an offshoot of its "The Ford Story" site designed to engage Ford enthusiasts. At Your Ideas, customers are...
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Report The Age Of Computing Diversity
The ICT Industry Is Broadening Out From The Wintel Monoculture
September 16, 2010 | Frank E. GillettThe computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...
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Report Competitive Analysis: Application Performance Management And Business Transaction Monitoring
A SWOT Analysis Of APM And BTM Software Vendors
September 9, 2010 | Jean-Pierre GarbaniIT and business services have grown exponentially in size, diversity, and complexity over the past few years. The complexity of many transactional business services has reached a point where the...
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Report Smartphone Platforms Need A Branding Reset
US Consumers Have Little Clue About Their Phone's Software
September 1, 2010 | Charles S. GolvinIn the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...
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Report US Tablet Buyers Are Multi-PC Consumers
Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle
August 19, 2010 | Sarah Rotman EppsThe success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...
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Report Sales Enablement Defined
Sales Enablement Is The Bridge Between Go-To-Market Strategy And Tactical Execution
August 4, 2010 | Scott SantucciTectonic forces are at work transforming business relationships away from their traditional dependency on products and services toward a focus on business outcomes and results. Inefficiencies noted...
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Report Updated Q3 2010: The US Consumer PC Market In 2015
Tablets Cannibalize Netbooks; Desktops Slide But Still Live On
August 4, 2010 | Sarah Rotman EppsAs of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more...
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Report The Coming Upheaval In Tech Services
Four Economic And Technology Factors Will Combine To Recast The Business
July 29, 2010 | John McCarthy, Pascal MatzkeThe tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the...
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Report Telecom's Central Role In Cloud Computing
Cloud Represents An Opportunity, But Not A Salvation, For Telcos
June 16, 2010 | Mike CansfieldWithout a robust communications layer, the concept of cloud computing is a nonstarter. All three dominant flavors of cloud computing — infrastructure-as-a-service (IaaS), software-as-a-service...