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• Report Quick Take: Dell's Nutanix Partnership Escalates The Hyperconvergence Vendor War

  Witness The Beginning Of A New Era In Infrastructure Convergence

  June 24, 2014 | Henry Baltazar

  Dell's new original equipment manufacturer (OEM) partnership with hyperconvergence pioneer Nutanix adds a disruptive element to its portfolio that will help you design and deliver services more...

• Report Evaluate Your Channel Partner Loyalty Initiative

  Tips For Improving Your Return On Loyalty Investment

  May 31, 2013 | Jonathan Silber

  In 2012, Forrester surveyed channel professionals to get a pulse on the progress vendors are making toward successfully building channel partner loyalty programs. The results show that the majority...

• Report The 15 Rules For Cracking The SMB Market

  New SMB Realities Require New Go-To-Market Approaches

  May 16, 2011 | Tim Harmon

  As big as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT spend, only a handful of tech vendors have penetrated it with what can be deemed success. Based...

• Report Services-Led Solutions Reshape The Security Market

  Redefining Your Competition, Partners, And Value Proposition When Everyone's A Security Vendor

  April 28, 2011 | Jonathan Penn, Heidi Shey

  The IT security market is about to undergo a significant transformation toward becoming a services-led market. Several disruptive trends are overwhelming end user IT security practices, and the...

• Report Getting Product Ideas Past Stage One

  Why The Validation Process Is Critical To Product Strategy Success

  April 15, 2011 | Doug Williams

  "Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

• Report Smartphone Trends 2011

  In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products

  January 27, 2011 | Ian Fogg

  In 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will become...

• Report Market Overview: Co-Creation Vendors 2011

  An Introduction For Consumer Product Strategy Professionals

  January 24, 2011 | Doug Williams

  Are you interested in implementing social co-creation engagements that move beyond Facebook, Twitter, and the occasional outreach to consumers via the corporate blog? If the answer is yes, a...

• Report Executive Q&A: iPads And Tablets

  Consumer Product Strategists' Critical Questions Answered

  January 13, 2011 | Sarah Rotman Epps

  In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...

• Report Tablets Will Grow As Fast As MP3 Players

  Winning Tablet Product Strategies Will Exploit Both Apps And Browsers

  January 4, 2011 | Sarah Rotman Epps

  Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data...

• Report Case Study: Ford Pursues Co-Creation With An Ideation Site

  An Empowered Report: A Social Co-Creation Case Study

  September 24, 2010 | Doug Williams

  Earlier this year, Ford launched a social co-creation site called "Your Ideas," which is an offshoot of its "The Ford Story" site designed to engage Ford enthusiasts. At Your Ideas, customers are...

• Report The Age Of Computing Diversity

  The ICT Industry Is Broadening Out From The Wintel Monoculture

  September 16, 2010 | Frank E. Gillett

  The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...

• Report Competitive Analysis: Application Performance Management And Business Transaction Monitoring

  A SWOT Analysis Of APM And BTM Software Vendors

  September 9, 2010 | Jean-Pierre Garbani

  IT and business services have grown exponentially in size, diversity, and complexity over the past few years. The complexity of many transactional business services has reached a point where the...

• Report Smartphone Platforms Need A Branding Reset

  US Consumers Have Little Clue About Their Phone's Software

  September 1, 2010 | Charles S. Golvin

  In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Report US Tablet Buyers Are Multi-PC Consumers

  Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

  August 19, 2010 | Sarah Rotman Epps

  The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

• Report Updated Q3 2010: The US Consumer PC Market In 2015

  Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

  August 4, 2010 | Sarah Rotman Epps

  As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more...

• Report Sales Enablement Defined

  Sales Enablement Is The Bridge Between Go-To-Market Strategy And Tactical Execution

  August 4, 2010 | Scott Santucci

  Tectonic forces are at work transforming business relationships away from their traditional dependency on products and services toward a focus on business outcomes and results. Inefficiencies noted...

• Report The Coming Upheaval In Tech Services

  Four Economic And Technology Factors Will Combine To Recast The Business

  July 29, 2010 | John McCarthy, Pascal Matzke

  The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the...

• Report Telecom's Central Role In Cloud Computing

  Cloud Represents An Opportunity, But Not A Salvation, For Telcos

  June 16, 2010 | Mike Cansfield

  Without a robust communications layer, the concept of cloud computing is a nonstarter. All three dominant flavors of cloud computing — infrastructure-as-a-service (IaaS), software-as-a-service...