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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How To Build A Better (Digital) Mousetrap

    Apply Design Thinking To Develop An Iterative Platform Strategy
    February 20, 2019 | Nigel Fenwick

    For centuries, entrepreneurs have toiled to develop innovative products. The drive to build a better mousetrap is rooted in a desire to solve problems that many customers face. The fundamental...

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