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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Messaging In The Time Of COVID-19

    Generate More Than Sympathetic Communications To Give B2B Customers The Confidence To Survive And Thrive
    June 16, 2020 | Laura Ramos, Meredith Cain

    Communicating your company's response to the coronavirus pandemic requires more than expressing sympathy or reinforcing your philanthropic efforts. Meaningfully supporting and creating value for...

  • Report Now Tech: Healthcare CRM, Q1 2020

    Forrester's Overview Of 17 Healthcare CRM Providers
    February 21, 2020 | Arielle Trzcinski, Kate Leggett

    You can use healthcare CRM to attract, acquire, and retain customers; aggregate complex and disparate data sets; and provide insight to drive behavior change. But to realize these benefits, you'll...

  • Report Now Tech: B2B Commerce Suites, Q1 2020

    Forrester's Overview Of 30 B2B Commerce Suite Providers
    February 6, 2020 | Joe Cicman

    You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, and uncover valuable customer insights to personalize the buying experience....

  • Report The Forrester Wave™: Salesforce Implementation Partners In Asia Pacific, Q2 2019

    The 10 Providers That Matter Most And How They Stack Up
    June 24, 2019 | Frederic Giron, Michael Barnes

    In our 23-criterion evaluation of Salesforce implementation partners in Asia Pacific, we identified the 10 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, IBM, Infosys, NTT DATA,...

  • Report The Forrester Wave™: Salesforce Implementation Partners, Q2 2019

    The 12 Providers That Matter Most And How They Stack Up
    June 3, 2019 | Liz Herbert

    In our 21-criterion evaluation of Salesforce implementation partners, we identified the 12 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, IBM, Infosys, Isobar, NTT DATA, PwC,...

  • Report Now Tech: Salesforce Implementation Services, Q2 2019

    Forrester's Overview Of 35 Salesforce Implementation Services Providers
    May 29, 2019 | Liz Herbert

    You can use Salesforce implementation services to navigate the complex and growing Salesforce product set, implement faster based on industry specialization, and re-invent the business. But to...

  • Report Now Tech: Configure Price Quote Solutions, Q4 2018

    Forrester's Overview Of 27 CPQ Solutions Providers
    December 21, 2018 | Tom Kaneshige, John Bruno

    You can use configure price quote (CPQ) solutions to shorten deal-cycle times, increase deal conversion, and improve customer experience. But to access these benefits, you'll first have to select...